Welcome back to SignBird’s Location of the Week! Today we’re in McDonough, Georgia to visit a billboard from Georgia Outdoor! We were able to speak to Greg Phillips, owner of Georgia Outdoor. He told us, “This location is situated I-75 Southbound at the off ramp of Henry County’s only […]
Other News
Lightbox and Monster XP Form Strategic DOOH Partnership
New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail destinations, Lightbox’s window front asset continues to […]
Company of the Day: Ad Trend
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: jimb@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in Kansas City. Most […]
Transit and Place Based Rebounding but not Back to Pre-covid
Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. Place based led all sectors (up 31%), followed by transit (up 9%), billboards (up 7%) and street furniture (up 2%). […]
John Schnell Named GM at LeClair Calahan
LeClair Calihan Out of Home Advertising announced that John Schnell has joined the company as General Manager. After being with OUTFRONT Media for over 22 years. John comes to Phoenix with a background of national ooh sales and has relationships all over the country. John has been involved with OOH […]
Have OOH creative Q’s?
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
Company of the Day – Abel Outdoor
Company: Abel Outdoor Advertising Markets: Montana Headquarters: P.O. Box 70, Arlee, Montana 80921 Phone: 406-880-4964 Email: ernieo@abeloutdooradvertising.com Abel Outdoor Advertising operates a billboard plant in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 1979, has 24 locations and is owned by Ernest Otoupalik […]
How to Stand Out From the Crowd
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Rothfelder On The IBO Spring Conference In Houston
Howdy from Houston, where the IBO Spring Conference will be held on April 18 through 21! Yes, once again, Chris Cowlbeck, Becky Smith, and the entire crew at IBO have done a great job, this time in planning a fun and informative conference at the beautiful Omni Hotel in the […]
Company of the Day: Ad on the Move
Company: Ad on the Move Markets: Nationwide Address: 4488 Lower Park Rd, Orlando, Florida. 32814 Email: info@adonthemove.com Phone: 877-407-2800 Ad on the move was formed in 2015 to operate intelligent mobile digital billboards on truck fleets. The billboards are placed on the rear side of trailers traveling between major metropolitan areas. John […]