Other News

The Time a Bank Almost Put Lamar Out of Business

By Ken Altena, Partner, Billboard Loans, LLC. Did you know that in 1977 a bank almost put Lamar Advertising out of business?  Here’s Keven Reilly Sr. quoted in Signs of Opportunity: How Lamar Advertising grew into the biggest billboard business in America. In the spring of 1977…I received an emergency […]

Broadsign Unveils Next Generation Platform

Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February 3, 2023. Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified […]

Volta Sells to Shell for $169 million

Volta, the electric vehicle charging station company which was attempting to support itself by digital billboard advertising has agreed to sell to Shell for $169 million.  The company’s stock has recently been trading below a dollar, down from a high of $15 in heady post-ipo days in 2020.  The cashflow […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 914 Lake Air Dr B, Waco, TX 76710 Phone: 254-772-9194 Email: info@swiftoutdoor.com Swift Outdoor operates a billboard plant located in Waco Texas.  The company was established in 2011. Swift Outdoor operates under the leadership of Kris Tooley.  The company has a full mix of […]

Sam Stokely: “This is a great business to be in.”

Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant with over 700 billboard faces including 6 digital billboard faces in the Tulsa, Oklahoma area.  The company was started by Bill and Sarah Stokely in 1978.  Bill’s daughter Shelley joined the […]

Michigan Has Money for High Efficiency LED Conversions

Reliable Electric’s Brian Kline tells Billboard Insider that  now is the time to convert your old lights to high efficiency LED’s, especially if you live in Michigan. What’s the program Brian? This year brings an opportunity for billboard operators in Michigan. Reliable Electric Products Company and Consumer’s Energy have partnered […]

SignBird’s Location of the Week – Sedalia Quad-Board by Robinson Outdoor

Welcome back to SignBird’s Location of the Week! This time around we’ve got one of the most memorable billboards we’ve ever worked with – this 4-faced board in Sedalia, Missouri by Robinson Outdoor! Located on the corner of Highway 50 and Highway 65, this board with four separate faces makes […]

Lucit Announces Nationwide Release of Augmented Reality Billboard Proofing Tool

Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce the launch of their newest product: Lucit XR. Lucit XR allows screen owners and agencies to efficiently proof their clients’ creative onto real world screens. It provides a tangible representation of how the ad will appear […]

Cowlbeck Named to MRC Executive Committee

Billboard Insider notes that the IBOUSA’s Chris Cowlbeck has been named to the MRC executive committee.  Chris has been a committee member of MRC for 4 years. He has served on three MRC OOH committees in the past as a committee member only. He is now appointed as the chair […]