Other News

Company of the Day – Visual Outdoor Advertising

Company: Visual Outdoor Advertising, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]

Matt Richman on Billboard Siting and Leasing

Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company.  Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry.  I […]

SignBird’s Location of the Week – West Baton Rouge RHR from Action Outdoor

  Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor.  We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]

Kre8 Partners with StreetMetrics for Mobile Billboard Measurement

  Birmingham, AL  —  StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market.  “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates a billboard plant with 194 faces in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]

Four Things About OUTFRONT

Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]

Accelerate Seeks Billboard Leases

Accelerate Investment Partners has entered the ranks of the billboard lease aggregators.  Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards.  Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]

Watchfire Announces Purchase of Spectrum Scoreboards

DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]

WOOH Adds 7 New Members

The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH […]