Other News

Andy Goodman on Out of Home Lease Easements

Billboard Insider asked out of home leasing and development expert Andy goodman to review and comment on a standard out of home advertising lease.  Today he looks at the easements and access section of the lease.  We’ve put Andy’s comments in red. Easement.  Lessor also hereby grants to Lessee the […]

Ocean Outdoor celebrates Holocaust Memorial Day 2023

London, UK: Ocean Outdoor screens across the UK today (January 27) joined a national moment to mark Holocaust Memorial Day 2023. Leading the “Light the Darkness” commemoration were London’s Piccadilly Lights and the BFI IMAX. In a powerful 11-minute domination, the Piccadilly Lights in London displayed black and white portraits […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]

Chris Grosso’s OOH Advertising Trends To Look For in 2023

By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]

Daktronics Receives Another Alta Fox Letter

Looks as if Daktronics’ successful extension of their U.S. Bank led credit facility was not enough for Connor Haley, Managing Partner of Alta Fox Capital Management.  Shortly after Daktronics’ announcement, Alta Fox sent the following letter  to The Strategy and Financing Review Committee of the Board of Directors. Some thoughts […]

Rate this Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Wyoming.Phone: 307.686.7788 Email:    signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider.  The company operates a static and digital billboard plant around Gillette.  The faces range in size from 12 by 24 to 16 by […]

Billboard Insider Classifieds January 28, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

US Out of Home Revenues Projected to Grow 8% in 2023

Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.”  In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith.  The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]

Let’s All DOOH Our Part

      by Dan Levi, CMO of Clear Channel Outdoor If you’re like me, the holidays are a time to reflect on the year that was and consider what you might do to make the new year just a bit better, whether it’s for your loved ones, your friends or […]