Other News

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

What are your Out of Home Sales Questions?

What questions do you have about selling out of home or managing an out of home sales team.  Email davewestburg@billboardinsider.com or use the comments form below.  We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast.   To receive a free morning newsletter […]

Company of the Day: Bedsole Outdoor

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  In 2017 founder Ben Bedsole died […]

A Special Offer From Kevin Gephart

An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]

Billboard Insider Classifieds June 24, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

No More Bent Corners With Formetco’s New Falcon Panel

The best solution for low top and high bottom stringer placements. Introducing Formetco’s latest  outdoor advertising innovation, Falcon Bulletin Panels, a galvanized metal and aluminum bulletin panel. This breakthrough product is incredibly beneficial to billboard operators because its field adjustable with easy slide stringer clips and various clip designs. We […]

75% of Billboard Insider readers have lease costs of less than 20% of revenue

Billboard Insider’s readers are doing a good job controlling lease costs.  75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue.  Here are the results.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]

Company of the Day: Barfield Outdoor

Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina.  Ken Barfield is President.  Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]

Out of Home Lease Costs – Take Our Poll

For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues.  Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]