NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with over 30 faces in Pennsylvania including 2 digital faces. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, […]
By Chris Stark and Craig Berry, Stark Capital Solutions For more than 20 years, Stark Capital has had the unique opportunity to be involved in both the financing and M&A segments of the billboard industry. We frequently talk with operators country-wide about their businesses, which gives us a unique perspective […]
By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]
The continued expansion of digital out of home (DOOH) may have surprised those not keeping an eye on the industry. However, for those at its heart, the ever-growing proportion of ad budget heading towards the channel, with US spending in DOOH surging by 36.9% in 2022, reflects the valuable benefits […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri hone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. Greg Watkins is the company’s owner. We caught up with Greg […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t […]
By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative Out of home (OOH) advertising offers a diversity of size, scale, location, and creative possibilities unmatched by any other medium, but with it comes one of the most challenging and rewarding canvases for creatives who must simplify a […]
Clear Channel Outdoor Doubles Down on Downtown Chicago and Beyond Reimagining Media Network at 500 W. Madison to Help Businesses Reach & Influence 200,000+ Commuters Daily CHICAGO, March 17, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
