Other News

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant  in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. Last time we […]

Leslie Morris on Managing Digital Billboards

Leslie Morris at SkyDragon Designs helps companies manage their digital billboards.  Today we ask Leslie how she got into the out of home business, what kinds of services she provides and what it costs. How did  you get involved in out of home business Marty Williamson hired me to do his graphic […]

Place Exchange Announces Partnership With Astral

Place Exchange expands its Canadian programmatic out-of-home supply with Astral’s thousands of premium digital screens   Toronto, Canada (June 27, 2023) – Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to […]

JCDecaux Saving Lives With Street Furniture

JCDecaux has teamed up with the Community Heartbeat Trust to bring easy-to-access defibrillators to cities across the United Kingdom. They have deployed 180 defibrillators that have been used 500 times, potentially saving lives. There are also advertising opportunities on smaller digital screens on the same side as the defibrillators, which […]

Company of the Day: Barnes Advertising

Company: Barnes Advertising Corp Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in 1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]

Winning With Keywords | What U.S. Billboard Advertisers Are Searching For Online

  Are you a billboard owner or media buyer looking to maximize the revenue potential of your outdoor advertising space or agency? Look no further! We are excited to introduce this game-changing resource, “Winning With Keywords: What U.S. Billboard Advertisers Are Searching For Online,” available for free download exclusively for […]

Geopath Supports Retail Media Networks Standardization

Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]

Company of the Day – Bellman Outdoor

Company: Belman Outdoor Headquarters: 640 10th St Brooklyn, NY 11215 Market: New York Phone: 845-481-3378 Email: info@bellmanoutdoor.com Bellman Outdoor is a New York based company with a focus on wallscapes.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]

Andy Goodman on what makes a great billboard site.

Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site.  An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]