Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Other News
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Adwatch Media
Company: AdWatch Media Markets: Nationwide Address: 1745 Stoney Brook Way, Alpharetta, GA. 30005 Email: contact@adwatchmedia.com Phone: 678-879-4340 Adwatch Media assists companies with digital advertising, website designs and billboard advertising. The company partners with independent billboard operators to place ads for clients. Auz Khan is the company’s Founder and CEO. he […]
Billboard Insider Classifieds May 6, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Rob Macmillan says “Growing the pie has to start with improving the product”
Billboard Insider’s article on OOH capex being predictable touched on a nerve and a passion point for me. The product we sell and how as an industry we don’t seem to care about it and how much this costs all stakeholders. When people ask me how we grow our share […]
Lamar Revenue Up 4% in 1Q 23
Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]
OOH Leadership: Treat All of Your People the Same? Not If You Want the Best Results
A fallacy that many leaders buy into is that to be fair and equitable to the people who are part of my team, I need to treat each of them exactly the same. It’s understandable…most of us have heard some form of that most of our lives. I would beg […]
Fotofetch Shots of the Week
A new study has revealed that a majority of businesses are not properly documenting how their clients’ money is being spent. The study found that instead of providing evidence of how their money is being used, many businesses are simply providing proof that the work has been completed. Businesses should instead […]
Company of the Day: AdWalls Outdoor
Company: AdWalls Markets: United States Email: info@adwalls.com Phone: 808-526-4044 AdWalls operates an indoor billboard company which offers ads in parking garages and malls and shuttles in Hawaii and across the United States. The company has been in business for over 20 years. Jeffrey Zimmerman is one of the company’s Co-Owners. […]
Boston Omaha Turns Eight
Boston Omaha issued its 2022 annual investor letter. Hard to believe that the company just finished its eighth year. Some of our observations. Boston Omaha has outperformed the big three. Boston Omaha stock has grown 56% since it went public in June 2017. During the same time period Lamar grew […]