While there were few major cases decided by the US or various state Supreme Courts directly effecting the billboard industry in 2024, the year was full of cases indirectly effecting the industry. For example, the Supreme Court issued a couple of cases that seem to further the judicial and perhaps […]
By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]
From Germany, Invidis reports that following a tendering process, Goldbach Neo has once again been awarded the five-year advertising poster concession for the City of Geneva. All advertising media located on public land in the City of Geneva will be marketed exclusively by Goldbach Neo. The new contract will start […]
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 49 static faces around Minnesota. A large group of the company’s faces was sold to Reagan Outdoor in July […]
A Billboard Insider reader asks “Do you by chance know what OUTFRONT, Lamar and Clear Channel Outdoor’s mix of local and national revenue is?” Here’s the data pulled from each company’s 2023 10k or 3Q 2024 earnings presentation, analyzed and sponsored by SignValue. Lamar’s more rural roadside billboard plant relies […]
The highly anticipated IBO Spring 2025 Conference is officially open for early bird registration! Taking place April 8th-11th, 2025, in the stunning city of Salt Lake City, Utah, this exclusive event for the independent billboard industry promises to be an unforgettable experience of networking, innovation, and industry transformation. What to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario. The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’sPresident and CEO To receive a free morning […]
Wishing you all a wonderful day with family and friends. Special thanks to Greg Callaham for the artwork.
The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]
