Other News

Fotofetch Shot of the Week

FotoFetch shoots photos of everything and has become an OOH Industry Standard for getting the photo you need exactly when you need it.  Drone photos yes, Pro Photographers yes, even cell phone photos when you need them. We do the gamut from transit shoots to rural billboards yes. FotoFetch is […]

Company of the Day: Wolverine Sign Works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Justin Powell Says “Focus on What Produces Value!”

By Justin Powell, President & CEO, Huntington Billboards I sat silently, watching an endless line of cars honking and drivers yelling things I don’t care to repeat. It was 2012, and while attempting to build my seventh billboard, I had accidentally caused an enormous traffic jam. In the early days […]

Andy Goodman on Lease Rights of First Refusal

Today out of home leasing and development expert Andy Goodman analyzes right of first refusal language and notice language in an out of home lease.   Andy’s comments are in italics following the lease language. Right of First Refusal:  If, during the term of the Lease Agreement (including any extensions or renewals […]

Pete Hautem’s Out of Home Sales Rules

Today out of home sales consultant Pete Hautem reflects on some rules for out of home sales sucess. Throughout my career, I have heard and attended many sales seminars and have appreciated other sales people’s thoughts and opinions. As sales people, we all have the same goals—–just different opinions on […]

Dentsu Partners with Out of Home Capital

Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]

Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]

The 2023 OAAA/Geopath Show in 5 Quotes

Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout.   We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy.  Functional and beautiful […]

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]