May 18, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite economic headwinds, the quarter was […]
Other News
Fotofetch Shots of the Week
In many ways, billboard advertising is old school. What’s so great about old school? It works! The same is true about the photos you get. Who are these photos for? Simple as it is, it’s old school too, they are for customers and media buyers. Drones have come […]
Media Resources Unveils Cutting-Edge Technologies Showcasing at InfoComm 2023
Toronto, Canada – Media Resources, a pioneer in LED displays, and end-to-end visual communication solutions, is thrilled to announce its participation in InfoComm 2023, hosted by AVIXA. The highly anticipated event will take place from June 14th to June 16th at the Orange County Convention Center in Orlando, Florida. […]
Company of the Day – Allison Outdoor
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude@allisonoutdoor.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia. Claude Dicks […]
Activist Pushes for Clear Channel Outdoor Sale
Legion Partners, a 5.1% shareholder in Clear Channel Outdoor, has written a May 16, 2023 letter to the Clear Channel Outdoor board calling for a greater urgency in asset sales. Some of the highlights of the letter. Clear Channel Outdoor stock has underperformed. The letter points out that Clear Channel […]
John James on How to Improve Your Out of Home Marketing
On today’s Billboard Insider podcast, SignBird founder John James talks about how drones can help you market your out of home company more effectively. John give us an overview of SignBird and what you and your team do. We capture out of home on camera: drone in the sky; […]
SignBird’s Location of the Week – Link Media
Welcome back to SignBird’s Location of the Week! For this project, we traveled to Bourbonnais, IL for this new Formetco LED install on a Link Media Digital Billboard location. This 10’6″ x 22’5″ digital billboard is a left-hand read located on N Kinzie Ave. It boasts a weekly impressions rate […]
Talon Announces Partnership Between Grand Visual And Whisk To Cut Through and Supercharge Media Creativity in OOH
Strategic Partnership to Fuel Groundbreaking OOH Creative Ideas for Agencies & Brands New York – May 17, 2023 –Talon, the pioneering global independent Out of Home (OOH) agency, today announced an innovative partnership between Grand Visual, Talon’s creative OOH agency, and Whisk, the leading online emerging media platform. This collaboration […]
Company of the Day: All Points Media
Company: All Points Media Markets: Nationwide Address: 10140 SW Allen Bvd, Suite A, Beaverton, OR. 97005 Phone: 866-625-3836 All points Media is a place based out of home media agency. They have over 100,000 plus leased locations. Darrell McSmith is CEO. Jeff Gillis is President. To receive a free […]
Daktronics Has New Credit Line Funding & Maybe A New Friend
Daktronics announced at the end of last week, they had closed on a 3 year $75 million senior secured credit facility with JP Morgan Chase. This is great news for the Company as it will replace and enhance a $35 million credit facility they had with U.S. Bank. In their […]