Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
Other News
Canadian Out of Home Agency Works With Law Enforcement For One of Their Own
The Canadian Out of Home Marketing and Measurements Bureau (COMMB) is lending a hand to help police solve the death of Karolina Huebner-Makurat, a Leslieville mother fatally struck by a stray bullet in Toronto’s Leslieville neighborhood on July 7. Her husband, and father to their two children, Adrian Makurat, works […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. the plant is The company is owned by Billboard 4 U, […]
Billboard Insider Classifieds July 15, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Leslie Morris on Effective OOH Promos and Effective OOH ads
Today digital billboard manager Leslie Morris of Skydragon Designs talks about what’s in an effective out of home promo and an effective out of home ad. What’s in a good promo ad? You want it to grab a person’s attention. Bright colors, even a picture of something witty – a […]
OOH Sales: Being a Good Salesperson Isn’t What You Think
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
Adams Outdoor Advertising Issuing Senior Secured Notes
NEW YORK–(BUSINESS WIRE)–KBRA is assigning preliminary ratings to the Series 2023-1 Class A-1 Notes, Class A-2 Notes, Class B Notes, and Class C Notes (the Series 2023-1 Notes) from Adams Outdoor Advertising Limited Partnership, (the Issuer), an asset-backed securitization that is primarily collateralized by billboards and revenue generated from the […]
Screenverse Selects Place Exchange as Measurement Standard
New York, NY [July 12, 2023] Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement […]
Company of the Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California, Illinois & Michigan Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has 450 total […]