Other News

Skies Above Media Promotes Joanna Weiss to VP, National Sales

 SOUTH PASADENA, CALIFORNIA, MARCH 7, 2023 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, has promoted Joanna Weiss from East Region Sales Director to Vice President, National Sales. She will serve as the company’s head of […]

Company of the Day – Visible Outdoor Advertising

Company: Visible Outdoor Advertising Headquarters: Raleigh, NC Market: Raleigh, Jacksonville & Greensboro, NC Phone: 919-625-9508 Email: joseph@josephstancil.net Visible Outdoor Advertising owns and operates 8 structures with 15 faces in Raleigh, Jacksonville and Greensboro, North Carolina. Owner, Joseph Stancil, has over 20 years experience in the Outdoor Advertising Industry from DOT […]

The Biggest Objection to Selling Billboard Ads and How to Overcome It

I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm.  I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?”  Here are two answers, one written by […]

SignBird’s Location of the Week – D-97 S from Whistler Billboards

Welcome back to SignBird’s Location of the Week! Taking the spotlight this week is D-97 S from Whistler Billboards in Tulsa, Oklahoma! This billboard is located off of HWY 169, which you can tell from photos and video is well trafficked! With it’s location being just outside the city of […]

Lamar and Make-A-Wish Enter Year Long Digital Campaign

Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]

Company of the Day: View Outdoor

Company:  View Outdoor Markets:  Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin.  The company was founded by Dean White in 2004.  Pete Schroeder is President. Rob Hoobler is VP of the […]

3 Things About Lamar

Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.”  True indeed.  OUTFRONT gets 55% […]

Branded Cities Launches New Las Vegas Spectacular

New York, NY– March 6, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The digital […]

Company of the Day – Vineyard Outdoor

  Company: Vineyard Outdoor Headquarters: 2907 East Parker RD, Jonesboro, AR 72404 Market: Jonesboro, Arkansas Phone: 870-336-3300 Vineyard Outdoor is locally owned and operated with nearly 100 faces serving the Jonesboro market.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Renfroe Outdoor Transitioning to Verde Outdoor Media

Verde Outdoor Media and Renfroe Outdoor announced back in November of 2021 that Verde had made a substantial investment in Renfroe and became the majority shareholder. The company remained branded as Renfroe Outdoor and Jed Renfroe continued as President/CEO of Renfroe Outdoor. This week, the companies are announcing that Renfroe […]