Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]
Accelerate Investment Partners has entered the ranks of the billboard lease aggregators. Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards. Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]
DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]
The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH […]
Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community. They own and operate a two-sided Daktronics digital structure. Insider caught up with Stephen to discuss the business. The sign location is […]
Silicon Valley Bank failed over the weekend. Silicon Valley bank was the 16th largest bank in the US. It specialized in banking startup tech companies. In the 90’s Silicon Valley Bank funded media companies including out of home but exited the sector. The failure of Silicon Valley could be a […]
Charles Barkley had nothing nice to say about Salt Lake City on a recent NBA telecast. Want to voice your response? Do it on a billboard, or billboards in this case. A shoutout to FOX 13 News Utah for the report and Loud Marketing for a clever campaign promoting their […]
One of Billboard Insider’s friends toured a facility which makes tiny houses. The facility uses old billboard vinyl as a dropcloths under the houses. The vinyls cost $10 each online. Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 50 billboard faces including 10 digital billboard faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of Business Development […]
