Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about what the industry needs to do to nurture independent out of home companies, measurement, a mistake and gives his parting words. What does the industry need to […]
Insider Note: We had originally posted on this story back in May when Bloomberg got wind of the acquisition. The formal announcement came out this week with a bit more detail. NEW YORK–(BUSINESS WIRE)–Blackstone (NYSE:BX) announced today that funds managed by Blackstone Tactical Opportunities (“Blackstone”) have acquired a majority stake […]
Insider has written about Cooler Screens who raised over $100 million in venture capital to install high-tech digital screens that would flash product information and advertisements at consumers while they were shopping for cold beverages. Included as retail partners were a number of large companies including Walmart, Walgreens, Kroger, […]
June 14th, 2023 In times of economic downturn, out-of-home companies are seeking innovative solutions to survive and thrive. Two powerful tools that can significantly impact your out-of-home company’s success are Outdoorlink, Inc’s SmartLink technology and SignBird‘s professional photography services. By utilizing these tools, you can effectively navigate a recession and […]
Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets. The company is a division of Mashburn Outdoor, LLC. ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]
Flock Off has generated quite a bit of interest in the OOH industry with their humane solution to stop birds from landing on structures. Leslie Wescott is the VP of Sales-OOH for Flock Off and she shares about the Flock Off solution and why operators need to be aware of […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization’s Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by […]
Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign […]
