Other News

Company of the Day: Barnes Advertising

Company: Barnes Advertising Corp Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in 1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]

Winning With Keywords | What U.S. Billboard Advertisers Are Searching For Online

  Are you a billboard owner or media buyer looking to maximize the revenue potential of your outdoor advertising space or agency? Look no further! We are excited to introduce this game-changing resource, “Winning With Keywords: What U.S. Billboard Advertisers Are Searching For Online,” available for free download exclusively for […]

Geopath Supports Retail Media Networks Standardization

Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]

Company of the Day – Bellman Outdoor

Company: Belman Outdoor Headquarters: 640 10th St Brooklyn, NY 11215 Market: New York Phone: 845-481-3378 Email: info@bellmanoutdoor.com Bellman Outdoor is a New York based company with a focus on wallscapes.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]

Andy Goodman on what makes a great billboard site.

Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site.  An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

What are your Out of Home Sales Questions?

What questions do you have about selling out of home or managing an out of home sales team.  Email davewestburg@billboardinsider.com or use the comments form below.  We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast.   To receive a free morning newsletter […]

Company of the Day: Bedsole Outdoor

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  In 2017 founder Ben Bedsole died […]

A Special Offer From Kevin Gephart

An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]