By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Upgrade your billboard photo game and capture attention like never before with SignBird’s latest FREE Guide: 10 Tips To Improve Your Billboard Photos in 2024. A serious upgrade for out-of-home marketers, billboard owners, ad agencies, photographers, and anyone seeking to […]
Out of home continues to grow and outpace most local advertising channels, and OAAA wants to highlight the quantifiable impact your local campaigns made. Showcase your OOH excellence by entering the annual OAAA/Geopath Local Case Study Awards contest. Eligible campaigns must have produced quantifiable results for local advertisers in […]
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]
A majority of Billboard Insider readers think an out of home sales manager shouldn’t have any accounts. Some readers said there are exceptions… An out of home sales manager has keep some accounts so you don’t forget what it’s like to deal with customers. An out of home executive saysI […]
NEW YORK, NY – January 9, 2024 – Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership […]
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. Mancino was a guest on the Billboard Insider podcast in June 2o20. We caught up with him […]
Lindmark Outdoor, a long time Texas-based operator and member of IBO and OAAA, scored a partial victory in a dispute over ownership of a billboard with its lessor, Remington. The fact pattern in Remington Sherman Automotive vs FMG North Texas is familiar, unfortunately, to most operators. Lamar entered a ground lease in […]
In our interview yesterday we met Founder, Jeff Gunderman, learned about his background, why he started the DOOH Academy and a brief overview of what it is about. Today we are going to focus on The DOOH Academy platform. Jeff, remind us, what are the components of the DOOH Academy? […]
A reader asks, “Should an out of home sales manager have an account list?” The pro’s of having a sales manager handle some accounts are that they are able to lead by example and it keeps them up to date on market conditions. The con’s of having a sales manager […]
Company: Hicks Outdoor Advertising Headquarters: 49 61st Street, Vienna WV 26105 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x […]
