Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
Other News
Ocean Outdoor Introduces 30 Second Ads
London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]
Company of the Day – Benchmark Outdoor
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
Happy Fourth of July
Enjoy the Holiday. We will be back tomorrow.
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel outperformed the stock market for the second quarter of 2023 while Lamar and OUTFRONT lagged the market. Stock performance for Lamar (green), OUTFRONT (purple), Clear Channel Outdoor (blue) and the S&P 500 (black) for the 3 months ended June 30, 2023 Clear Channel Outdoor increased 14.2% during […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the day: Bench Ad
Company: Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA 91304 Phone: 800-234-546 Bench Ads operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego. The company has been in business for over 50 years. To receive a free morning newsletter with […]
Billboard Insider Classifieds July 1, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
OOH Leadership: Do You Have Superman Syndrome?
As parents, have you ever advised your children to be better listeners and talk less? Familiar proverbs such as “You can’t learn while you’re talking,” or “You have one mouth and two ears for a reason” underscore the importance of listening. One of our most valuable tools in communication is, […]
Rothefelder on Texas HB 2127 and billboards
Check out the following article that appeared in today’s edition of the New York Times. The NYT report on the “Texas Death Star Bill” is HB 2127, the new Texas law that preempts municipal ordinances that are “inconsistent” with Texas statutes. This was one of the two new pieces of […]