WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice […]
Our industry’s bright future is closely connected to higher education. That’s why FOARE has granted $663,000 in scholarships to over 200 students since 2001. This year, the program will award five general student scholarships and seven named scholarships, each consisting of $5,000. The scholarships include: The Vern and Elaine Clark OOH […]
Company: Ace Outdoor Advertising Market: Shreveport, Bossier City, LA Headquarters: 4830 Line Ave., Suite 194, Shreveport, LA 71106 Phone: 318-900-SIGN Email: ace@aceoutdoor.net Michael Grace received a Bachelor’s Degree from Southwest Texas State University. He founded Ace Outdoor in 2004 and was an early adopter of digital billboards. Ace Outdoor’s Louisiana billboard plant […]
A recurring complaint in out of home is how long agencies and big national accounts take to pay. 90-160 days seems to be the norm. MediaMark Factoring has developed a receivables purchase product allowing you to be paid 3 days after you post, thereby eliminating slow paying receivables all together. […]
Welcome back to SignBird’s Location of the Week! Today we’re in McDonough, Georgia to visit a billboard from Georgia Outdoor! We were able to speak to Greg Phillips, owner of Georgia Outdoor. He told us, “This location is situated I-75 Southbound at the off ramp of Henry County’s only […]
New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail destinations, Lightbox’s window front asset continues to […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: jimb@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in Kansas City. Most […]
Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. Place based led all sectors (up 31%), followed by transit (up 9%), billboards (up 7%) and street furniture (up 2%). […]
LeClair Calihan Out of Home Advertising announced that John Schnell has joined the company as General Manager. After being with OUTFRONT Media for over 22 years. John comes to Phoenix with a background of national ooh sales and has relationships all over the country. John has been involved with OOH […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
