Other News

Stumpy’s Hatchet House

Insider had an email pop into our Inbox that caught our attention.  With the permission of Jim Schultheis, and given that it is Friday…. We give you the Stumpy’s Hatchet House, Watchfire Sales Tip. The Urgent Care tip I just sent to you reminded me of a “sport” that is […]

Post Malone Performs On Digital Screen in Times Square

  NEW YORK—American music superstar Post Malone became the first entertainer to perform at TSX Broadway’s game-changing venue during a surprise pop-up concert in the heart of Times Square. On an otherwise ordinary mid-July afternoon, thousands of spectators converged in the Crossroads of the World to watch the musical artist […]

EBIDTA and Billboard Cashflow and Why You Need to Know the Difference

You’ve probably heard out of home investors, brokers and lenders talk about EBITDA and Billboard cashflow.  It’s important to know the difference. Out of home EBITDA Out of home cashflow or EBITDA is earnings before interest, depreciation, amortization and income taxes.   It’s how much cash your company generates each year […]

Media Resources Releases 3rd Generation Light Mitigation Product

Toronto, Ontario – Media Resources, a global leader in digital LED displays, is excited to announce the expansion of its patented SITELINE™ family with the introduction of Generation 3 technology. This groundbreaking expansion sets a new benchmark in the industry for light trespass mitigation in LED displays, solidifying Media Resources’ […]

Accretive Media Joins Network Advertising Initiative

Los Angeles, CA (July 20, 2023) – Accretive Media, an out-of-home data and technology company, today announced that it is now a member of the Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem. Membership requires adherence to the NAI Code […]

Generation Wild and Sukle Debut Denver Billboards

(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to […]

Company of the Day – Blue Ox Media

Company: Blue Ox Media Headquarters: 100 South 5th Street – 19th floor, Minneapolis, Minnesota 55402 Market: Greater Minneapolis, MN Phone: (612) 300-8440 Email: ghooker@blueoxmediagroup.com Blue Ox Media was founded in 2016 and operates 4 digital and one static structure.  The double-side digitals are 14×48 and the static structure is a […]

Take a billboard down when your lease expires or else it’s not yours.

Take a billboard down when a lease expires or else the structure may be the landlord’s.  That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor.  Here are the facts. In July 1985 Western Outdoor Advertising signed a lease agreement with Roy Smith to erect a 14 by 48 […]

Beeyond Media Teams Up with Place Exchange to Expand DOOH Advertising Inventory

Partnership allows Beeyond Media’s advertisers to reach target audiences on unmatched supply of global premium OOH inventory.   Miami, Florida – July 18th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced that it has joined forces with Place Exchange, a […]

OAAA Media Plan Awards Entries Open

Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]