Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about acquisitions, remote work and what to monitor at work. Acquisitions I’ve probably been involved in 80-100. Everything from one unit to hundreds of faces. I’ve learned you can’t quantify […]
An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works. According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs […]
Vistar Studio provides creative services globally to support advanced programmatic campaigns NEW YORK – June 6, 2023 – Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising […]
We typically don’t have one good photo in a week, let alone in a day, we have hundreds! On any given day, we have orders pouring in and photos being taken. Just took a look and we have photo shoots going as I write, at this very moment, in […]
Company: Around AV Markets: California Email: info@aroundav.com Phone: 818-370-7222 Around AV provides transit media advertising on a fleet of 57 electric buses which routes in East and West Lancaster, East and West Palmdale and Quartz Hill in the Antelope Valley of California. The company was founded in 2012 by Ely […]
Thanks to Sean Reilly (CEO, Lamar Advertising) for his recent comments at the JP Morgan Conference about the challenges of getting a rate increase in this current ad sales climate. This is one of the toughest challenges we face at any time. My strategies aren’t a “silver- bullet”, but a […]
SignValue has prepared an infographic summarizing the 1st Quarter 2023 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard […]
IBO STARTER’S KIT-TEN LEGAL TIPS FROM ROTHFELDER & FALICK After the IBO Spring Conference in Houston, we at Rothfelder & Falick received countless emails and phone calls from new operators asking about legal problems they need to maneuver as they start in the outdoor advertising business. Those contacts dovetailed perfectly […]
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
At last week’s JP Morgan Conference an analyst asked Lamar CEO Sean Reilly about pricing and Reilly suggested it’s getting harder to raise rates. So this time last year, we were getting double digits that’s not happening anymore. Part of it is because our local customers are saying, “Well, wait, […]
