Other News

Daktronics Jeremy Johnson on the Supply Chain

At last weeks IBO Conference, we were fortunate to have Jeremy Johnson, Global Business Development Manager for Daktronics on a panel discussion we moderated.  Insider asked Jeremy to bring us his thoughts on the supply chain and below is a summation of his comments in what proved to be an […]

Vistar Media Inks Deal With Lamar For New Digital OOH Network Across the Denver Market

Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software  New York, NY – April 25, 2023 –  Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]

SignBird’s Location of the Week – Panel #1052 from Giesken Outdoor

    Welcome back to SignBird’s Location of the Week! We traveled to Sidney, Ohio for this billboard from Giesken Outdoor! We got in contact with Tom Giesken, owner of Giesken Outdoor after bumping into him at IBO! He told us, “The key component to this board is that this […]

Pearl Media Launches THE GATEWAY in Las Vegas

April 25, 2023. (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital Displays in all of Las […]

Beware this out of home scam

Insider received the following email from an out of home CEO. “Hey guys, I know you have a large reach of people across the Advertising industry so I just wanted to reach out in case you were interested in alerting your followers about the company. There’s a fake company out […]

Matt O’Connor on the Return of Out of Home

Adquick founder Matt O’Connor was part of an NBC Bay Area news feature called The return of out of home advertising.  Some of Matt’s comments. On the rise in non-traditional out of home. Anywhere that there’s a digital screen there’s a company trying to make that an ad format… Out […]

Lucit and DoohClick Announce Technical Integration

Bismarck, ND 04/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration with the DoohClick ad tech platform. This integration allows DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player […]

Company of the Day – AdSource Outdoor

Company:  AdSource Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:  rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]

Royal Forgue on Trivisions

A Billboard Insider reader asked about trivisions.   We talked to New York out of home executive Royal Forgues of BeSeen 24-7 about the place of trivisions in a digital world. What’s your opinion of Trivisions? Trivision Billboards are a type of billboard that displays three different advertisements in one location […]

IBO Goes International – Meet Bishopp Outdoor

At the IBO conference last week Insider had the chance to meet Brad Bishopp, CEO and Managing Director of  Bishopp Outdoor Advertising, headquartered in Brisbane, Australia.  Having had a recent visit to Australia, I was pleased to get a chance to visit with Brad who had come to the IBO […]