NEW YORK, NY (August 1st, 2023) – Invision Outdoor, a pioneering female-owned and operated business in the out-of-home advertising industry, is proud to announce its official launch on August 1st, 2023. Led by industry veteran Nicole Walker, Invision Outdoor aims to transform the advertising landscape in New York City by […]
In 2015, TDO Advertising was founded and quickly emerged as one of the fastest-growing outdoor advertising firms in the Toledo region. With an extensive network of over 90 displays strategically positioned in high-traffic areas, their impact is undeniable. Nonetheless, the company faced a recent challenge when Lafe Schneider, the CEO […]
There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH […]
Company: Broadway Outdoor Headquarters: 50 West Broadway, Suite 200, Salt Lake City, UT 84101 Market: Utah County, UT Phone: (801) 406-1984 Broadway Outdoor is part of the Broadway Media Group, headquartered in Salt Lake City, Utah. Originally founded as Simmons Media in 1977, Broadway Media specializes in radio broadcasting, with […]
What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and your spouse is not active in the business. Here are three musts for a good succession plan. A Will If […]
Selected financial information for JCDecaux from their press release. Paris, July 27th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2023 half-year financial results. Commenting on the 2023 first half-year results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: […]
Admit it, we all are billboard nerds at heart. Insider got this email from Florida attorney, Jennifer Sloane. Hey, we can relax and still check out the local structures. I wanted to share my “billboard” pictures from my most recent vacation to Costa Rica. This shows how lack of (or […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
