Other News

Lamar & Shoutable Celebrates National Pet Month with Pet Project Campaign

BATON ROUGE, LA. (PRWEB) MAY 01, 2023 Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it is celebrating National Pet Month by displaying the names and images of pets on digital billboards across the country. Beginning today, anyone wanting to feature their pet on a […]

Company of the Day: Advert Florida

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and digital displays in Pennsylvania.  […]

Out of Home Maintenance Capexp is Stable

Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards.  Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic.  It is predictable and can […]

Bonanni to Lead OUTFRONT’s Southern Region

NEW YORK, NY, May 1, 2023 – OUTFRONT Media announces the promotion of Mark Bonanni to Senior Vice President of the South Region. Mark’s remit will include oversight for the region’s 14 market, business operation, sales, and government affairs. Mark has been with OUTFRONT since 2015, when he joined as […]

Revenue Per Board Increases 11.3% in Blip Marketplace

Orem, UT; May 1, 2023 – Blip Billboards, the country’s largest self-serve out-of-home marketplace, reported that digital billboards saw an 11.3% increase in the average advertising revenue per board versus the same period one year ago.  The year-over-year revenue increase on digital billboards that have been on Blip’s Marketing place […]

Vector Wins DART Rapid Transit Contract

NEW YORK, NY (April 5th, 2023) – Vector Media, the nations’ most expansive transit media platform, has been awarded the Dallas Area Rapid Transit (DART) advertising contract, increasing the company’s portfolio of transit partnerships to include the 5th largest DMA in the country (Source: Nielsen). The addition of Dallas follows […]

Company of the Day – Advanced Outdoor Associates

Company: Advanced Outdoor Associates Headquarters: Conway, Arkansas Market: Arkansas Telephone: 501.269.9801 Email: mlinn.aoa@gmail.com Advanced Outdoor Associates was formed April 2010 in Conway, Arkansas.  The members of Advanced Outdoor Associates have 20+ years of experience in the industry. They partner with the most professional outdoor advertising companies in the Arkansas market that […]

Kevin Gleason on the Importance of Meeting Out of Home Clients Face to Face

Last week Billboard Insider asked Adams Outdoor CEO Kevin Gleason what’s on his mind and he said this: It’s been an interesting journey over the past few years navigating through the impact of the Covid crisis. But the OOH industry is amazingly resilient and has emerged from this challenging environment […]

New Study Confirms the Effectiveness of Airport Advertising

New York, NY – Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]