A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good. McDonald’s has proved that. Some people like […]
New York, NY– August 2nd, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement to represent and sell advertising campaigns on two billboards at Hotel Ziggy on the Sunset Strip in West Hollywood. Located on Sunset Boulevard just east of La Cienega […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Bus Bench Ads Markets: Nationwide Address: 5555 Inglewood Blvd, #206, Culver City CA 90230 Email: Anna@busbenchads.com Phone: 424-228-4424 Bus Bench ads is an agency which places out of home advertising on bus benches in the following cities: Dallas Denver El Paso Los Angeles Nashville Omaha Philadelphia Phoenix Sacramento San Diego Spokane Tampa Tucson […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Lamar announced solid results for the second quarter but lowered full year revenue growth guidance from 4% to 2-2.5% due to weakening revenues. Here are the results of the 2Q 2023 Lamar earnings release and 2Q 2023 Lamar earnings conference call. Revenues increased 4.5% in the second quarter of 2023. […]
OUTFRONT, like Lamar, revised down revenue guidance on yesterday’s conference call. Here are the results of the OUTFRONT 2Q 2023 earnings release, 2Q 2023 earnings deck and conference call. Revenue increased by 4% to $468 million during the second quarter of 2023. The company’s US media billboard yield increased by […]
We had a reader who passed along to Billboard Insider the following question. “If you purchase a perpetual easement for the use of a billboard on the property, can the expense be set up on a depreciation / amortization schedule, say 15 years? Is it a factor if the permitted […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
