Billboard Insider’s readers are doing a good job controlling lease costs. 75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue. Here are the results. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]
Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]
For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues. Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
Pictured above: TTC Bus in Downtown Toronto, trackable with TransSee GPS enabled tracking software TORONTO, June 20, 2023 (GLOBE NEWSWIRE) — PATTISON Outdoor is proud to announce the latest addition to a growing collection of transit partnerships. In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase […]
Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in […]
Here’s Billboard Insider’s list of who makes what at the public out of home companies. We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay […]
BROOKINGS, S.D., June 20, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) is set to rejoin the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens next Monday, June 26, according to a preliminary list of additions. Annual Russell indexes […]
Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, […]
Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product. We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in […]
