Billboard revenue growth is slowing at the three public US out of home companies. Causes include fewer national campaigns, weaknesses in California and entertainment and soft programmatic. Look at these quarterly results for the past year. Lamar’s excludes acquisitions, OUTFRONT is US media and Clear Channel is the Americas billboard […]
In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
On the latest round of conference calls the public company out of home executives cited weakness in West Coast markets. They are one to something. The University of Toronto used cell phone data through May 2023 to track which cities have recovered fastest from COVID. Most large cities still aren’t […]
Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email: info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 200 bulletin faces. The firm has both static and digital billboards. 90% […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
SAN ANTONIO, Aug. 8, 2023 — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that it will offer, subject to market and customary conditions, $500,000,000 aggregate principal amount of Senior Secured Notes due 2028 (the “Notes”) in a private offering that is exempt from registration under the […]
New York, NY – August 8, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]
Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters: PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard and wallscape plant in North Carolina. The company was started in 2002. Billboard Insider talked with founder and owner Jarrett Brown. What’s new in the past year? Over the past year […]
Airports recovering. Billboards and northern Europe ho-hum. Southern Europe underperforming and on the way out. That’s how you can summarize the results of Clear Channel Outdoor’s 2Q 2023 earnings release, 2Q 2023 investor deck and conference call. Consolidated revenue declined by 1% to $637 million due to reductions in the […]
From an insurance buyer’s perspective, it can sometimes feel as if premium prices change on a whim. But, according to Chris Bassler of Bassler & Co. Insurance, the truth is that the insurance market is cyclical in nature. Chris, how would you define tendencies in the insurance market? I would […]
