Other News

Ströer’s Acquisition of RBL Media Strengthens its OOH Business

Significant expansion of core OOH business in Leipzig, Essen, Dortmund, and other cities, opening up considerable further potential for digitalization Substantial contribution to earnings from the transaction expected in 2025 Cologne, October 31, 2024   The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today […]

Building a Pipeline of Genuine, Qualified Prospects

Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is thriving, they need to stay disciplined in their prospecting efforts to keep the pipeline full. Here are five essential techniques to help you attract high-quality prospects. Proven Prospecting Techniques […]

Company of the Day: Silicon View Outdoor

Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm.  The company uses numerous sales partners including […]

Beware Docusign Fraud

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases.  The fraudsters have figured this out.  Look at this screenshot of a fraudulent email Billboard Insider received yesterday.   The fraud only becomes apparent if you right click on the DocuSend header.  You […]

Seize the Season: Audience & Proximity Targeting in Out of Home Campaigns

By: Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop […]

Carvertise and StreetMetrics Form Global Partnership

  Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all its assets, transforming the way moving ads are measured and setting a new gold standard on attribution for the industry. Wilmington, DE, October 29, 2024 –In a pivotal move for the “Moving Out-of-Home” […]

Company of the Day – Sierra Displays

  Company: Sierra Displays Market:  Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone:  775.825.7900 Email:  Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Services include billboard advertising, creative and billboard production services, vinyl installation […]

Handling the “Call me Back in 2025” Stall

One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. With the right approach, […]

Naren Patel Joins OOH Capital

Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV […]

Ballyhoo Secures 10 Year Staten Island Ferry Ad Contract

  New York, NY – [October 29, 2024] – Ballyhoo Media, the largest waterway media company in the nation, proudly announces its 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). This agreement is set to […]