Other News

OOH Sales: Stop Showing Up and Throwing Up

OOH Salesperson walks through the prospects door and greets the business owner with a big, friendly smile and wonders if they ever considered billboard advertising to get their message out.  It’s their lucky day! We have an available board right near their location…it’s perfect for their business AND I’ve got […]

Adkom, Blip and Broadsign Announce Programmatic Integration

Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]

Company of the Day: All Best Media

Company:  All Best Media Markets: New Jersey Address: New Jersey Phone: 732-436-1000 All Best Media operates a network of indoor billboards in gyms, offices and restaurants.  Most of the signs are in New Jersey. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]

McWhorter Media Group Acquires Legends Outdoor in Virginia

May 10, 2023 Cartersville, GA – McWhorter Media Group announced today their acquisition of digital and analog Outdoor Advertising Assets across Virginia from Legends Outdoor. Drachman M&A Co. represented Legends Outdoor in the transaction. Terms of the deal were not disclosed. “My partner Steve Sarkady and I were fortunate to […]

Deanna Berry on the McWhorter Acquisition

With the news of McWhorter Media’s acquisition with checked in with Deanna Berry, McWhorter Media Groups Chief Operating Officer. Your first acquisition, on re-entering the market, was in Pennsylvania.  I understand you have purchased assets in Virginia?   That is correct, John.  We are excited to be entering the Virginia […]

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

Fotofetch Shots of the Week

Customer expectations continue to build for your deliverables.  Getting the ad up on time, making sure it was hung well with no wrinkles.  Making sure your lights worked, checking that garbage around the sign was picked up, trees trimmed, etc.  And the photos you provide must be effective too.  Customers […]

Company of the Day – Albert Outdoor Advertising

Company: Albert Outdoor Advertising Headquarters: 6510 LBJ Freeway Suite 100 Dallas, TX 75240 Market: Dallas, TX Phone: (972) 239-5800 Email: info@albert-outdoor.com Albert Outdoor traces its origins back to the early 1960s when David Albert began building wooden multi-pole structures in the newly emerging suburbs for homebuilders and other businesses looking […]

Clear Channel Outdoor Americas Revenue Down 1% in 1Q 23

Clear Channel Outdoor Revenue grew but cashflow (adjusted EBIDTA) declined during the first quarter of 2023. Here are the results of the Clear Channel Outdoor 1Q 23 earnings release, investor deck and conference call. Consolidated revenue excluding FX grew 7% to $545 million as growth in the company’s European operations […]