Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
Other News
Pearl Media Adds Another Las Vegas Spectacular
October 11, 2023 (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as […]
Company of the Day – DC Marketing
Company: DC Marketing, LLC. Markets: Oneonta/Cooperstown, New York Address: 16 Kearney St. Oneonta, New York, 13820 Email: Len.dcmarketing@gmail.com Phone: 607-244-9183 DC Marketing is a family owned business which operates 19 faces in the City of Oneonta, New York. Len & Dellene Carson are the owners are the owners. Here are […]
Clear Channel Outdoor Reluctant to Sell US Assets
Clear Channel Outdoor Holdings CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at last week’s Deutsche Bank Leveraged Finance conference. Some of their comments. A sale of France and Spain is in the works but there are hurdles We have started to get some traction in […]
Billups Acquires OOH Labs from Agency X, Creating North America’s Largest Independent OOH Specialist Agency
NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced […]
All You Need to Know About Vinyl – Part 3
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last week’s IBO show. The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics. Yesterday the panel discussed technology, sustainability and what to […]
Company of the Day: Dakota Outdoor
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana, Wyoming Address: 100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming and Nevada. The company uses Daktronics digital billboards. Mike Bushendorf is the company’s National Sales Manager. […]
Half of Billboard Insider Readers Pass Credit Card Charges on to Advertisers
Yesterday Billboard Insider asked readers if they pass credit card fees on to out of home advertisers who pay with a credit card. 52% of Billboard Insider readers say that they do. 41% of Billboard Insider readers don’t. 7% of Billboard Insider readers don’t take credit cards in payment of […]
All You Need to Know About Vinyl – Part 2
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last week’s IBO show. The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics. Yesterday the panelists discussed vinyl turnaround and vinyl life. Today […]
Esther Raphael on Personalizing Out of Home Content and Ads
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]