Formetco, a leading provider of innovative billboard advertising solutions, is pleased to announce that Park Outdoor, a renowned pioneer in the outdoor advertising industry, has chosen Formetco as their digital billboard provider for a new project located in Norwich, NY. Formetco and Park Outdoor bring together their collective Out-of-Home Advertising […]
Other News
Daktronics Welcomes Don Nolan to Out of Home Sales Team
BROOKINGS, S.D. – Aug. 22, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces that Don Nolan has joined the Daktronics out of home sales team. Nolan joined Daktronics in July 2023 to serve customers in the out of home (OOH) industry in the Great Lakes and Mid-Atlantic region. He […]
Lamar Uses Lucit for Automated Ad Campaign
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Company of the Day: Carlson Outdoor
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 billboard displays throughout Central […]
Could Burnsville Minnesota Be Starting a Billboard Trend?
Lady Bird Johnson, with the “Highway Beautification Act” (as it was dubiously called) in 1965, convinced America that billboards were bad/ugly. Some may have been, but the huge majority were not. Follow the money: Lady Bird Johnson and her family owned a group of radio stations in Texas at the […]
SignValue’s Link Media Outdoor at a Glance June 2023
SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd Quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter […]
Lindmark Makes Inc. 5000 for Fourth Straight Year
(The) Lindmark Companies, formerly known as Lindmark Outdoor (Media), made the Inc. 5000 list of the fastest growing companies in the United States for the 4th straight year. Lindmark’s growth has been fueled not only through the acquisitions and organic growth of Lindmark Billboard(s) but also through the expansion […]
Company of the Day – Canyon Outdoor Media
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation […]
SignValue’s Lamar Advertising at a Glance – June 2023
SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we […]
Debt Costs Continue to Rise at Public Out of Home Companies
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023. Weight average debt costs have increased at the public out of home companies due to a rise in interest rates. Lamar Advertising’s weighted average cost of debt increased from 4.8% at March 2023 […]