By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their […]
Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]
Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately 182 faces in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge To receive a free […]
Billboard Insider caught up with Jim McLaughlin. McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023. The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases. Lamar Advertising has the lowest weighted […]
Sacramento, CA – May 23rd, 2023 SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating […]
Have a college age daughter? You should encourage her to apply for a Nancy Fletcher scholarship. Details below. Established in 2019, the Nancy Fletcher Leadership Scholarship recognizes and encourages aspiring female leaders with a connection to the out of home (OOH) industry. The scholarship honors the work of former […]
Company: American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email: sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the markets of Oakland, Las Vegas, and Northern Arizona. They offer high profile digital billboards […]
Thanks to Kevin Gleason (CEO of Adams Outdoor) for his insights a couple weeks ago in BI about the importance of meeting out of home clients for face-to-face. They assure you will sell more OOH faster and get your increased share of the ad sales pie. You get far more […]
Tasha Mayes has been appointed sales manager at Outdoorlink. Billboard Insider interviewed her about her new role and what’s new at the company. Tell us about your new position as Sale Manager. When Outdoorlink and I found each other last year, they were primarily looking for somebody to manage their […]
