There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH […]
Company: Broadway Outdoor Headquarters: 50 West Broadway, Suite 200, Salt Lake City, UT 84101 Market: Utah County, UT Phone: (801) 406-1984 Broadway Outdoor is part of the Broadway Media Group, headquartered in Salt Lake City, Utah. Originally founded as Simmons Media in 1977, Broadway Media specializes in radio broadcasting, with […]
What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and your spouse is not active in the business. Here are three musts for a good succession plan. A Will If […]
Selected financial information for JCDecaux from their press release. Paris, July 27th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2023 half-year financial results. Commenting on the 2023 first half-year results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: […]
Admit it, we all are billboard nerds at heart. Insider got this email from Florida attorney, Jennifer Sloane. Hey, we can relax and still check out the local structures. I wanted to share my “billboard” pictures from my most recent vacation to Costa Rica. This shows how lack of (or […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020. […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
