It’s one of the drawbacks of being a public company. You get sued on ever surprise announcement of bad news. The class action legal firms are circling Clear Channel Outdoor after last week’s surprise announcement of a $26 million SEC fine that shaved 3% off the stock. See release below… […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
On September 25, 2023 the Indiana Supreme court ruled in favor of Reagan Outdoor Advertising in a sign rebuild dispute with Noblesville, Indiana. Here are the facts of the case. Reagan owned a non-conforming billboard in Noblesville. The Noblesville ordinance required non-conforming billboards to be kept in good repair and […]
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada. The firm was started in 2000 and has offices in […]
Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC. Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign […]
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, has held a number of senior media posts with a myriad of National, regional and global businesses in markets such […]
Company: Covenant Media of South Carolina Markets: South Carolina Headquarters: 7455 Eastview Dr, Irmo, SC 29063 Phone: 803-312-9992 Covenant Media of South Carolina operates 490 billboard locations all in South Carolina. Jonathan Paul is the Sales Manager. To receive a free morning newsletter with each day’s Billboard insider articles […]
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. Here are the 5 metrics that I certain to […]
Clear Channel Stock increased 14% during the third quarter of 2023 versus a 1.5% decline for the S&P 500. An investor group which includes Artie Moreno, SunChase (e.g William Pope) and Verde (think Ernie Garcia) bought more shares of Clear Channel Outdoor during the quarter. At 9/28/23 their investment […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
