Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 29 total faces including 8 digital faces. Brett Keenan, Co-Owner, Keenan Media Brett & Lane, what prompted you to enter […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Sean Reilly gave a short course in how to grow your out of home company cashflow margin at an appearance at the JP Morgan Media and Telecom conference this week. Some of the highlights: How Lamar grows margins… The trick to margin expansion in the Billboard business is really really […]
One of the mistakes that we see often with leaders of OOH sales teams is that they spend an inordinate amount of their time working with the team members that are not performing at an acceptable level. Sometimes spending as much as 75% of their time on the weakest performing […]
Billboards are growing very slowly and other sectors are growing fast. That’s how you can summarize JCDecaux’s 2023 financials. Here are the results from the JCDecaux 2023 earnings release. We have translated the financials from euros to dollars using today’s exchange rate of 1 euro to 1.095 dollars. Total revenue […]
VANCOUVER, British Columbia, March 07, 2024 (GLOBE NEWSWIRE) — PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, proudly announces an exclusive advertising partnership with Vancouver International Airport (YVR). As of March 1st, 2024, PATTISON Outdoor solidifies its position as the dominant advertising supplier in Western Canada by welcoming YVR into its […]
Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: Nationwide Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media operates a plant which includes 5,802 transit shelters, 10,345 benches and 215 bus wraps, nationwide. Billboard Insider talked with Keith Thompson the company’s outgoing CEO. Keith, how […]
Sometimes you have to pursue legal remedies to protect your rights when faced with a regulator which doesn’t play by the rules. Girard, Ohio adopted an ordinance 12 years ago banning new billboards on certain parts of the city. In other parts of the city billboards are allowed. A […]
I have had the opportunity to manage sales teams in 4 markets with 3 different companies. Building a successful out-of-home (OOH) sales team is not just about having warm bodies; it’s about assembling a dynamic group aligned with your vision of success. To achieve this, take a systematic approach. This […]
