Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Other News
Company of the Day – Metro Outdoor Advertising
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and […]
Rue Billboards Remembers Fallen Heroes
Insider received this note from Brennan Billeaud of Rue Outdoor Advertising and wanted to share with our readers. “I just wanted to share an idea I had. In my town of Lafayette LA I will running on my digital billboards, all this week and thru Memorial Day, a Memerial day […]
Memorial Day – Remember & Honor
Insider will be back tomorrow.
Billboard Insider Classifieds May 25, 2024
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
Jeremy Male: It comes down to one word – Audience
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Why has OOH been able to maintain ad share It comes down to one word – audience…More and more activities activities are outside of the home. OUTFRONT […]
OOH Sales: The Early Bird Gets the Worm
Exploring the DISC model of human behavior reveals four fundamental style preferences of behavior and communication. Among these styles, one is particularly drawn to the sales profession. Most salespeople fall into what the DISC model terms High I’s, or Influencers. These individuals thrive on building relationships and enjoy meeting, talking, […]
David Sailer: Selling a US Asset is Probably Not the Best Course of Action
Here are the highlights of Clear Channel CFO David Sailer’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Clear Channel Outdoor adding account executives Coming out of COVID we were obviously you know very tough on expenses you know revenue was down and […]
Bustling Summer Travel Projections a Boon for Brands Using OOH
Despite higher gas prices, airfares, interest rates and inflation, the wave of travel that emerged as the impacts of the pandemic eased has shown no signs of abating. With Memorial Day and the official start of summer officially upon us, all signs and survey results point to record, or near […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]