This is the second part of a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Two weeks ago Kevin talked about the unique benefits of digital out of home. Today he talks about why people buy digital out of home. Why […]
Other News
Branded Cities Renews Yonge and Dundas Agreement
Toronto, Canada – November 28, 2023 – Branded Cities, North America’s premier and iconic Out-of-Home (OOH) company, has consistently been recognized as the go-to company for brands and media planners, particularly in the realm of landmark venues and iconic OOH assets. With a substantial presence throughout North American advertising markets […]
Clear Channel Promotes Minority Student Opportunities
WASHINGTON, DC – November 27, 2023 – Today, Student Freedom Initiative announced a long-term strategic partnership with Clear Channel Outdoor to engage HBCU students through Clear Channel’s internship program where they can gain real-world experience in the marketing and advertising industry and build career readiness skills. This partnership will be further supported […]
WOOH Adds 8 New Members
Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia. Four of the new members are international or national media owners, three are OOH service providers/suppliers and one is […]
Company of the Day: Freeway Outdoor
Company: Freeway Advertising Markets: Arizona, Montana, Nevada and Utah Address: 2604 West Van Ross Drive, South Jordan, Utah 84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah. The company was started in 1972 To receive a free morning newsletter with each […]
Can You Take the 5th in a Sign Case?
By Jeff Aran, CSA Counsel Most people know that the Fifth Amendment to the US Constitution provides, among other protections, that no one shall be compelled to give testimony that would tend to incriminate themself. “No person . . . shall be compelled in any criminal case to be a […]
Max Drachman on the 2023 Deal Market and Looking Ahead to 2024
We had a computer glitch yesterday morning that prevented this post from linking to the Billboard Insider main web site. We did get it fixed, but we know there were a few of you that might have missed this outstanding conversation with Max, which is why we are running it […]
Ovation Hollywood Brought to Light with Daktronics LED Displays
Two LED video displays welcome and inform visitors in Los Angeles BROOKINGS, S.D. – Nov. 27, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Ovation Hollywood, formerly known as Hollywood & Highland, in conjunction with Consumer Experience Group (CEG), to manufacture and deliver two LED video displays […]
Ross McNab in as Vistar Media Chief Revenue Officer
New York, NY, November 28, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today it has named Ross McNab as Chief Revenue Officer. McNab joins Vistar from Cardlytics, where he served as Chief Business Officer for four years, successfully steering the company […]
Company of the Day – Evansville Outdoor
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters:P.O. Box 3872, Evansville IN 47737 Phone: 812-471-0809 E-Mail: rnelson@evansvilleoutdoor.com Evansville Outdoor operates over 50 billboard faces in Southwest Indiana. The company is privately held. David Mounts is the company’s President. To receive a free morning newsletter with each day’s Billboard insider articles […]