Other News

Company of the Day: Astral/Bell Media

Company: Astral, a division of Bell Media Markets: Canada Address: 299 Queen St West, Toronto, ON  M5V 2Z5, CA Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, […]

Leslie Morris on the Best Time to Check Digital Billboards

Today out of home digital billboard manager Leslie Morris of Skydragon Designs talks about the best time to check your digital billboards. What’s the best time to check a digital billboard?   We look at each sign (via camera) twice a day.   We try to do it before rush hour in the […]

World’s Largest LED Sphere Lights Up for 1st Time!

This video is long at 11 minutes, but it certainly shows what you can get for $2.3 billion as the MSG Sphere in Las Vegas showed its capabilities on the 4th of July!   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

How to Protect Your Out of Home Company from Scams – 2023

Social media makes it easy for someone to pretend to be something they’re not.  There’s enough info on your linked in, facebook and twitter profile for someone to try to email people at your out of home company pretending to be you.  Artificial intelligence and bots make it even easier […]

Company of the Day – Bender Billboard

Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards.  Bobby Pennell is the firm’s owner and president.  The company was the subject of a September 2009 Signs of the Times article in which it […]

Meadow Outdoor Supporting “Every Shelter” in Sudan With Vinyls

There have been many operators who have found productive and sometimes lucrative uses for their used vinyls.  Insider heard that Meadow Outdoor is sending their vinyls to Sudan. We had a chance to have a conversation with Brian Casady, Chief Operating Officer for Meadow, whom leads the effort. Brian, I […]

Blip Revenue Grows 3X After Two Years

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]

Ocean Outdoor Introduces 30 Second Ads

London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]

Company of the Day – Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]