NEW STUDY FROM BENCHMARKETING FINDS SHIFTING GREATER SHARE TO OUT OF HOME MEDIA DRIVES HIGHER EFFECTIVENESS AND ROI FOR BRANDS DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to […]
Central America, [12/1/2023] — Color Visión, the leading outdoor advertising company in Central America, is pleased to announce the appointment of Mr. Kurt Tingey, formerly Chief Financial Officer and Executive Vice President of Clear Channel Outdoor, to its distinguished board of directors. This strategic addition comes at a crucial moment […]
Company of the Day: Fruitland Outdoor Advertising Markets: South Carolina Address: 138 Webber Rd, Faffney, SC. 29342 Email: trey@fruitlandoutdoor.com Phone: 864-425-8259 Fruitland Outdoor is a family owned billboard company that operates in the upstate of South Carolina. The company is owned and operated by Joey Lemmons who founded the company. Insider talked with Trey […]
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru September 2023. Some chart’s in Moorgate’s report caught Billboard Insider’s eye. Weighted average debt costs have increased at the public out of home companies over the past two years although the rise has slowed during […]
Elevate Your Safety Skills at Formetco’s 2024 Q1 OOH Safety Training Event In the world of outdoor advertising, safety is of paramount importance. Whether you’re an industry veteran or just starting your career, staying informed and well-trained in safety procedures is crucial. That’s where Formetco comes to the rescue […]
Toronto, Ontario – December 4, 2023 – Media Resources, an end-to-end solutions provider of indoor & outdoor digital display technologies is thrilled to announce the expansion of its’ TruView fine pixel pitch LED display system. This expansion is a testament to Media Resources’ dedication to being a one-stop LED […]
Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]
Know your opposition. Here’s Scenic America’s budget for fiscal 2019-2023. We took the numbers from Scenic America’s recent form 990. Revenues increased 7% to $1.3 million in 2022. Expenses increased by 9% to $1.3 for 2022. Scenic has 8 staff members. Cash balances have declined over the past two years […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
GRAND RAPIDS, MICH — Michigan-based advertising and design agency, Extra Credit Projects (ECP), has been named a winner in the international 2023 Communication Arts Advertising Annual. Winning entries are showcased in the November/December issue of the magazine, which is distributed to 25,000 subscribers worldwide. Other top agencies featured include Rethink, […]
