The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic DOOH Advertising to Power Marketers’ Access Digital Screens Across All Formats and Venues Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and […]
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Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]
The best way to measure your out of home company’s efficiency is by its cash flow margin (e.g. EBIDTA/Revenues). EBIDTA is earnings before interest, depreciation, income taxes and amortization. It represents what you’ve generated in cash from operations before you pay the bank or shareholders. You add back non-cash charges […]
Reminiscent of the nostalgic multi-sign Burma Shave advertising campaign from the 1920s to the early 1960s, Blackbird Bend Casino partnered with Verde Outdoor to captivate drivers along I-29 with their six consecutive billboard campaign touting the casino’s customer experience and location. Do you have interesting campaigns you are running this summer? […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays. Ken Rochat is the company’s […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
I’ve written a couple times recently in Billboard Insider on the new controversial Texas law, HB 2127, which has been called by its supporters the “Texas Regulatory Consistency Act” and its detractors the “Texas Death Star Bill.” In general, the bill, which becomes effective on September 1, 2023, broadly preempts […]
SALT LAKE CITY (July 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the passing of board chairman Thomas Young Jr. on June 30, 2023. “It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas […]
