Some reader comments on yesterday’s What Do You Do with Old Vinyl? post. A Midwest out of home exec Tom Giesken uses vinyls for slip n slides or sells them as covers or pond liners. I never dispose of vinyls. They come in handy for so many things; personal and […]
Other News
WOOH Announces First In-person Africa Forum
The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second […]
Company of the Day – Douglas Outdoor Media
Company: Douglas Outdoor Media Market: Knoxville, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 hone: 865-588-3027 Email: donnajarnagin@charter.net Douglas Outdoor Media is a Tennessee based OOH company providing both static, digital and tri-vision boards, in Knoxville, Pigeon Forge and Sevierville, TN. They own and operate 25 faces, […]
What Do You Do With Old Vinyl?
Who will take your old vinyl? At the recent IBO show a panel of vinyl printers said Rareform, farmers and local recyclers will take old vinyl. Billboard Insider interviewed Damon Carson, Founder and President of Brighton, Colorado headquartered repurposedMATERIALS to learn more about recycling vinyls. What kinds of vinyl are […]
Goldbach Media Announces Black Friday Deals
An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, […]
Rate this Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Dupont Advertising
Company: Dupont Advertising Headquarters: 9381 Coldwater Rd, Fort Wayne, IN 46825 Market: Fort Wayne, IN Email: dan@dupontad.com Phone: 260-888-2216 Dupont Advertising owns and operates two billboard structures in Fort Wayne, Indiana. Both structures are two sided. Three sides are tri-visions, the fourth is a static face. To receive a free […]
Billboard Insider Classifieds October 28, 2023
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
OOH Sales: The Professional Never Does Anything by Accident
Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]
This Structure is So Unique, It Needs a Guard!
This week’s unique billboard came by way of Andy Goodman, President of AGE Advertising. The back story on getting this updated structure in place is fascinating, but we will save that for a later post. Today, we introduce you to The Nut Tree Structure located in Vacaville, CA. The […]