Other News

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Billboard Outdoor Advertising

Company of the Day: Billboard Outdoor Advertising Markets:  Oklahoma Headquarters:  2305 Leo Sun St #100, Shawnee, OK  74804 Phone:  405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma.  the plant is The company is owned by Billboard 4 U, […]

Billboard Insider Classifieds July 15, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Leslie Morris on Effective OOH Promos and Effective OOH ads

Today digital billboard manager Leslie Morris of Skydragon Designs talks about what’s in an effective out of home promo and an effective out of home ad. What’s in a good promo ad? You want it to grab a person’s attention. Bright colors, even a picture of something witty – a […]

OOH Sales: Being a Good Salesperson Isn’t What You Think

Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success?  There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]

Adams Outdoor Advertising Issuing Senior Secured Notes

NEW YORK–(BUSINESS WIRE)–KBRA is assigning preliminary ratings to the Series 2023-1 Class A-1 Notes, Class A-2 Notes, Class B Notes, and Class C Notes (the Series 2023-1 Notes) from Adams Outdoor Advertising Limited Partnership, (the Issuer), an asset-backed securitization that is primarily collateralized by billboards and revenue generated from the […]

Screenverse Selects Place Exchange as Measurement Standard

New York, NY [July 12, 2023] Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement […]

Company of the Day: Becker Boards

Company: Becker Boards Market: Arizona, Florida, California, Illinois & Michigan Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ  85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix.  It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White.  The company has 450 total […]

Daktronics Proves It’s How You Finish That Counts

Insider’s Comments: Outstanding 4th quarter and year end results for the digital billboard maker Daktronics.  The market liked what they  heard as the stock was up 20% for the day closing at $7.33. Here are highlights from their press release. BROOKINGS, S.D., July 12, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. […]

Does Your Digital Have a Backup Generator?

In North America, we sometimes (or all the  time) take for granted that we will have continuous access to electricity to keep our digitals flipping and the lights on for our vinyls.  We should count our blessings because that is not necessarily the case in other parts of the world […]