Other News

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 Email:  tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Tom Giesken is the company’s owner.  Giesken is an operator associate in the IBOUSA. In […]

Lamar’s Secret Sauce

Lamar’s stock has almost doubled in the past 10 years from $54.11 at December 31, 2014 to $103.98 as of yesterday.  What’s the secret sauce?  Grow revenues and mind expenses.  Lamar’s CEO Sean Reilly says that Lamar’s acquisitions include steel, ad contracts and leases but not buildings or people.  This […]

OAAA Announces Initial Speakers for the 2024 OOH Media Conference

Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. – DECEMBER 13, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade […]

Smart Outdoor Appoints DoohClick as Ad Network Partner

Stockholm, Sweden: Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. The deal marks DoohClick’s entry into the UK out of home market following a year of expansion across Europe, […]

Company of the Day – Fuel Outdoor Media

Company: Fuel Outdoor Media Headquarters: 2330 Centerville Road – Tallahassee, FL 32308 Markets: Florida Indiana Louisiana Ohio South Carolina Colorado Georgia Phone: 855-552+3624 Email: sales@fueloutdoormedia.com Founded more than 10 years ago, FUEL is a Tallahassee, Florida based Certified DBE (Disadvantaged Business Enterprise), woman-owned, and minority-owned business with proven expertise in […]

OUTFRONT’s Lost Decade

  This ten year chart is depressing if you are an OUTFRONT investor.  OUTFRONT closed at $12.37 today down from $26.84 almost 10 years ago on December 31, 2014.   Billboard Insider reviewed 9 years of of OUTFRONT financials to answer the question why a company with such polished people and […]

Hivestack Acquired By Perion For In Excess of $100 Million

NEW YORK & TEL AVIV–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction […]

Dive Runs Ads Combatting Homelessness

  Toronto, ON – Digital out of home (DOOH) leader DIVE Billboards has announced its latest campaign with Fred Victor, a social service charitable organization committed to combatting homelessness in Toronto. The campaign, launched to coincide with the holidays, is the culmination of a partnership aimed at igniting community spirit […]

Vodaphone Runs Elf AR Game on Ocean Outdoor Displays

Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023. Created by Denstu UK&I in 2022, ‘Elf and Seek’ offers a treasure hunt style experience, encouraging players to […]

Company of the Day: General Outdoor

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]