Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Grapevine Outdoor
Company: Grapevine Outdoor Markets: Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon. The company’s principals are Abe Tannenbaum and Russell Davis-Cohen To receive a free morning newsletter with each day’s Billboard […]
Billboard Insider Classifieds December 16, 2023
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Rod Rackley on Vinyl Trends and the 2024 OAAA Show
Billboard Insider spoke with Rod Rackley, the CEO and President of Circle Graphics on trends in the vinyl market. Circle Graphics leads US out of home printing market in market share, number of factories, customer base, employee count, and revenue. Rod you’re on the OAAA Board of Directors. Could you […]
OOH Sales: Close the Sale or Close the File
In the spirit of the season, treat yourself to a valuable gift this Christmas – the knowledge of when to gracefully “close the file” on a prospect. We like to have a very full, robust pipeline of prospects. It makes us feel good about ourselves and the job we are […]
DOMedia Expands to Asia
14th December 2023, Columbus, Ohio – Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, […]
Company of the Day: Giesken Outdoor
Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH 45875 Phone: (866) 443-7536 or (419) 233-71453 Email: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Tom Giesken is the company’s owner. Giesken is an operator associate in the IBOUSA. In […]
Lamar’s Secret Sauce
Lamar’s stock has almost doubled in the past 10 years from $54.11 at December 31, 2014 to $103.98 as of yesterday. What’s the secret sauce? Grow revenues and mind expenses. Lamar’s CEO Sean Reilly says that Lamar’s acquisitions include steel, ad contracts and leases but not buildings or people. This […]
OAAA Announces Initial Speakers for the 2024 OOH Media Conference
Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. – DECEMBER 13, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade […]
Smart Outdoor Appoints DoohClick as Ad Network Partner
Stockholm, Sweden: Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. The deal marks DoohClick’s entry into the UK out of home market following a year of expansion across Europe, […]