Other News

Vistar introduces “Nearest Location” DOOH campaigns

New York, NY – July 25, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]

Company of the Day: Blanning Company

Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN  37174 Phone: 615-587-5969 The Blanning Company owns over 197 billboard structures in Tennessee, Alabama and Mississippi.  Keith Howell is the company’s managing member.  The company is an operator associate in the IBOUSA.  The company has 3 digital billboard locations which […]

What difference does a billboard easement make to a billboard’s value?

In EBIDTA and Billboard Cashflow and Why You Need to Know the Difference, Billboard Insider commented that out of home companies trade at 8-12 times billboard cashflow (e.g. revenue less lease costs, electricity, property taxes and a sales commission of 5-10%). A Billboard Insider reader writes, “I find your article […]

Guerrilla Marketing Ideas For Reaching A Fresh Audience

Courtesy of Wilkins Media Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods […]

Company of the Day – Billboard Media Group, Puerto Rico

Company: Billboard Media Group Headquarters: PMB 518 1353 Ave Luis Vigoreaux, Guaynabo, PR 00966-2718 Market: Puerto Rico Email: info@bmgpr.com Phone: 787-501-8000 Billboard Media Group is one of the most experienced companies of Outdoor Advertising in Puerto Rico. They operate 2 14×48 tri-vision faces as well as  three wallscape locations.  Sara […]

An LED Basketball Court?

MADRID (Spain) – An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications.  The interactive court, designed […]

Two Hurt When Crane Topples While Dismantling Billboard

Two workers were hurt last week after tumbling 20 feet to the ground while removing a billboard on North Gaffey Street in San Pedro, California.   A crane arm broke spilling the workers who were subsequently trasported to the hospital.  The Billboard was owned by Regency Outdoor.  You can read the […]

Company of the Day: Birdhouse Outdoor

Company: Birdhouse Outdoor Markets:  Pennsylvania Email: hello@birdhouseoutdoor.com Phone: 570-309-3012 Birdhouse outdoor operates a plant of static billboards, digital billboards and parking garage signs in the following Pennsylvania communities: Blakely Factoryville Peckville Scranton The company has founded in 2018.  Ryan Adcroft is one of the firm’s managing partners.   To receive […]