Other News

Coastal Outdoor Talks Storms, Digitals and PSA’s

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  7421 N. Kings Hwy.  Myrtle Beach, SC. 29572 Phone: 843-692-2334 Coastal Outdoor operates a plant with 800 bulletins and 31 digital displays and 1 experiential video display in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was […]

The Significance of Billboard Safety Inspection Photos for Billboard Owners

  By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Our billboard structures capture attention and facilitate brand recognition, making them indispensable assets for businesses and brands to use all over the world. However, with great visibility comes great responsibility. Billboard owners not only have a duty to maintain […]

Capturing Audience Attention in Formula 1: The Power of Programmatic DOOH

By Ginny Bourne, Global Marketing and Communications Director, Hivestack Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. The surge […]

DPAA Announces Leading Women in Digital Media

NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who […]

Unveiling the Exclusive Fall IBO Conference: Register Now!

The Out of Home (OOH) advertising industry is gearing up for one of its most awaited events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive gathering promises to be a cornerstone in the OOH calendar, bringing together industry experts, thought leaders, and operators to explore, learn, and […]

Reader Comments On Jesse Londons’ Article on Weather, Billboards and Rust

Billboard Insider always appreciates thoughtful and encouraging comments from readers including these two comments on Jesse Londons‘ article from yesterday. Ted Bratsos, President of All Steel Structures writes: Three cheers for Jesse London on Weather, Billboards, and Rust! Not everyone understands the impact rust can have on your structures. It […]

Travel Continues into 4Q 2023 According to OAAA/Harris Research.

WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]

PSA’s Support Maui Recovery Work

In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]

Company of the Day: Carter Outdoor

Company:  Carter Outdoor Market:  Florida Headquarters:    PO Box 3648, North Fort Meyers, Florida  33918 Phone:  239-543-1110 Email:  info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida.  The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]

Jesse London On Weather, Billboards and Rust

Jesse London, President of TierOne Media Media, shared his thoughts with Billboard insider on the weather in the southeast.  TierOne has static and digital billboard opportunities throughout the Mobile, Montgomery, Pensacola and Emerald Coast markets. In our two and one half years we have not seen a hurricane yet, though […]