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Billboard Insider Classifieds November 25, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Happy Thanksgiving from Billboard Insider

  Billboard Insider is taking tomorrow off for Thanksgiving.  We have lots to be thankful for. To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Joe White at Huntington Billboards for being our most recent newsletter subscriber.  That makes 3,318! To 72 Lamar Advertising employees for being our […]

How AI Could Impact the Advertising Landscape

By Mark Boidman, Partner, Solomon Partners Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. The global market for AI in advertising is expected to reach more than $100 billion by […]

Legacy Outdoor Buys 361 Faces in Arkansas and Missouri

Legacy Outdoor Advertising is very excited to have completed the acquisition of 361 out of home faces in Northeast Arkansas and Southern Missouri from American Outdoor Advertising, Inc and American Billboards, LLC.  Billboard Insider talked with Legacy’s CEO Mark S Liljehorn about the transaction. Tell us about what you bought […]

Public OOH Companies Trading at 12X Cashflow

Billboard Insider enjoys reading the Media Monthly report from Solomon Partners.  Here’s a snapshot from the Solomon Partners Media Monthly November 2023 report showing how the market is valuing each public out of home company as a multiple of cashflow. The public out of home companies have a median total […]

US Billboard Revenues Flat, Place Based & Transit are Recovering

Last week the OAAA announced that US out of home revenues increased 1.1% in the third quarter of 2023.  A look behind the numbers finds that three out of home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in […]

Out of Home Lease Taxes Decline in Florida

By Jennifer Sloane, The Law Office of Jennifer Sloane, PLC. It’s not often that we get to warn you that your tax liability is going DOWN.  Yes, that’s right … down! If you are an out of home operator in Florida and comply with the State laws requiring a tax […]

OOH Capital adds Damas and Lokhande

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the addition of two new partners who significantly expand the group’s global coverage. Claudia Damas joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market. In […]

Company of the Day – EPIC Outdoor

Company: EPIC Outdoor Advertising Headquarters:  720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone:  (605) 388-9424 Email: cyndi@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: North central Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory […]

SignValue’s Clear Channel Outdoor at a Glance – September 2023

SignValue has prepared the following analysis of Clear Channel Outdoor’s 3rd Quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free […]