Other News

Intersection Partners with So Cal’s Metrolink

Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]

Out of Home Global Revenue Tops $40bn in new WOO Global Market Index report

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH […]

Company of the Day – Broadway Outdoor

Company: Broadway Outdoor Headquarters: 50 West Broadway, Suite 200, Salt Lake City, UT 84101 Market: Utah County, UT Phone: (801) 406-1984 Broadway Outdoor is part of the Broadway Media Group, headquartered in Salt Lake City, Utah. Originally founded as Simmons Media in 1977, Broadway Media specializes in radio broadcasting, with […]

Three Musts for an Out of Home Company Succession Plan

What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and  your spouse is not active in the business.  Here are three musts for a good succession plan. A Will If […]

JCDecaux Reports Half Year 2023 Results

Selected financial information for JCDecaux from their press release. Paris, July 27th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2023 half-year financial results. Commenting on the 2023 first half-year results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: […]

Jennifer Sloane On the Road in Costa Rica

Admit it, we all are billboard nerds at heart.  Insider got this email from Florida attorney, Jennifer Sloane. Hey, we can relax and still check out the local structures. I wanted to share my “billboard” pictures from my most recent vacation to Costa Rica.  This shows how lack of (or […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]

Billboard Insider Classifieds July 29, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Sales: Ever Lost a Sale and Felt Like a Personal Failure?

Our office received a call the other day from one of our new OOH client’s salespeople.  This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”.  I asked, “How can I help? You sound like you might need a little cheering up.”  They said that they […]