Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Bus Bench Ads Markets: Nationwide Address: 5555 Inglewood Blvd, #206, Culver City CA 90230 Email: Anna@busbenchads.com Phone: 424-228-4424 Bus Bench ads is an agency which places out of home advertising on bus benches in the following cities: Dallas Denver El Paso Los Angeles Nashville Omaha Philadelphia Phoenix Sacramento San Diego Spokane Tampa Tucson […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Lamar announced solid results for the second quarter but lowered full year revenue growth guidance from 4% to 2-2.5% due to weakening revenues. Here are the results of the 2Q 2023 Lamar earnings release and 2Q 2023 Lamar earnings conference call. Revenues increased 4.5% in the second quarter of 2023. […]
OUTFRONT, like Lamar, revised down revenue guidance on yesterday’s conference call. Here are the results of the OUTFRONT 2Q 2023 earnings release, 2Q 2023 earnings deck and conference call. Revenue increased by 4% to $468 million during the second quarter of 2023. The company’s US media billboard yield increased by […]
We had a reader who passed along to Billboard Insider the following question. “If you purchase a perpetual easement for the use of a billboard on the property, can the expense be set up on a depreciation / amortization schedule, say 15 years? Is it a factor if the permitted […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky. The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]
Billboard Insider reached out to Deanna Berry on the news that they had acquired assets from Van Kirk Outdoor in South Carolina. Here is both our conversation with Deanna along with some additional details from their press release. Deanna I had not seen that you had purchased anything yet in […]
This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
