Other News

Company of the Day – Classic Outdoor Advertising

Company: Classic Outdoor Billboard Advertising, LLC Headquarters: 200 Fairground Suite 105, Higginsville MO 64037 Phone: 660-584-6242 Email: classicoutdoor@yahoo.com Classic Outdoor has close to 600 displays in the Midwest with a primary focus in Missouri and Illinois. Dave Gash is the President.   To receive a free morning newsletter with each […]

Selling More Faster Right Now for Q1

It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall […]

How to Turn a Broken Digital Panel Into a Marketing Campaign

For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light.  The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Comstor

Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio  43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & Properties real estate firm […]

Billboard Insider Classifieds September 23, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Link Media Outdoor Announces Kerry Yoakum as General Counsel

Roswell, GA – September 21, 2023: Link Media Outdoor (Link), is pleased to announce that it has named Kerry Yoakum to the position of General Counsel. Kerry is a 15-year veteran of the outdoor advertising industry. Prior to joining Link, Kerry served as Senior Vice President of Government Affairs for […]

OOH Leadership: Are Your People Rising to the Occasion in the field?

In his book, Leadership Secrets of the Rogue Warrior, Richard Marcinko, founder and first commanding officer of SEAL Team Six, the US Navy’s first counter-terrorist unit, wrote, “When you’re a warrior, death is always looking over your shoulder.  And we all knew there was just one way to improve the […]

What is Your Most Unique Billboard? How About 38 Traffic Lanes?

After last weeks article from Diana Stevenson  of  Grace Outdoor we heard from Mike Newton, EVP at NEOVISION Services Group  who wanted to share their digital board which happens to be at the World’s Busiest Border. Here is their story. We have always been proud of our digital billboard , at […]

Reader Comments on Amortization

We received some reader comments on our Amortization in Bloomington Indiana  post. An east coast out of home exec says you should enlist clients to help fight amortization I always use the term “slow motion confiscation” and the metaphor, imagine you own a ten story building and suddenly a town […]