Other News

Vistar Sees Growth in First Half of 2023

New York, NY – August 8, 2023 –  Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  Billboard Insider talked with founder and owner Jarrett Brown. What’s new in the past year? Over the past year […]

Clear Channel Outdoor Revenue Down 1% in Second Quarter 2023

Airports recovering.  Billboards and northern Europe ho-hum.  Southern Europe underperforming and on the way out.  That’s how you can summarize the results of Clear Channel Outdoor’s 2Q 2023 earnings release, 2Q 2023 investor deck and conference call. Consolidated revenue declined by 1% to $637 million due to reductions in the […]

Time To Start Watching Your Insurance Costs

From an insurance buyer’s perspective, it can sometimes feel as if premium prices change on a whim. But, according to Chris Bassler of Bassler & Co. Insurance, the truth is that the insurance market is cyclical in nature. Chris, how would you define tendencies in the insurance market? I would […]

Ford50 Campaign Celebrates Gerald R Ford

GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]

Intersection Extends Charlotte Airport Deal

Charlotte, NC  – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

A Designer Asks, “Where do you get your images?”

A Designer Asks, “Where do you get your images?”  Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]

Leslie Morris on the best colors to use in a digital billboard ad

Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good.  McDonald’s has proved that.  Some people like […]

Branded Cities Adds Two Billboards on Sunset Strip

New York, NY– August 2nd, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement to represent and sell advertising campaigns on two billboards at Hotel Ziggy on the Sunset Strip in West Hollywood. Located on Sunset Boulevard just east of La Cienega […]