As Out-of-Home (OOH) sales reps, the 4th quarter presents a unique opportunity. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. But identifying which companies have money left and are looking to spend […]
Incite Digital Displays has partnered with digital display manufacturer ChainZone Technology. To expand its turnkey project provisioning in tandem with ChainZone’s revolutionary optical Lense on Board (LOB), developed for large digital display deployments. The patented LOB technology is the next evolution in digital displays. The features and benefits are enhanced […]
Erecting what appears to be an enormous plain canvas certainly generates intrigue, but what’s the message? Well, it turns out that a specific target audience will see more in this ad than others. To onlookers with standard color vision, the billboard looks like a bit like a magic eye picture […]
Company: Circuit Primary Office: 1129 Clare Ave, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an electric, micro-transit solution. Circuit uses fleets of cars that fulfill the first/last-mile gap that’s […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from the report which caught Billboard Insider’s eye. Public Company M&A Activity is down. Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
the7stars has announced the successful execution of a highly targeted multi-channel campaign for Europe’s leading ride-hailing app, FREENOW. This the first time FREENOW has utilised Prospero, the7stars advanced programmatic platform powered by Hawk. The campaign, which ran this summer from May 22 to July 9, 2024, leveraged Prospero’s cutting-edge API […]
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California. In July 2018 Regency sold 35 billboards along the Sunset Strip to […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Today Out of Home leasing and development expert Andy Goodman talks about how to size an out of home easement. What’s the right size for an easement? The size of the easement will vary depending on the design of the structure. On a 14′ by 48′ back-to-back structure, I would […]
