Billboard Insider asked out of home sales exec Charlie Callari about what he’s learned in the course of a 30+ year career in media sales. How did you get into out of home? It was 2017 and I was just getting out of the yellow pages business. I had previously […]
US miles travelled increased 1.3% according to the FHWA May 2024 Travel Trends. All regions of the United States had more miles travelled. The South Gulf States lead the way up 2% in May. The Northeast grew the slowest, up 1%. Here’s the raw data for the past 25 […]
US transit ridership was up 6.8% during the first quarter of 2024 according to the American Public Transportation Association First Quarter 2024 Ridership report. This is the 12th straight quarter of ridership improvement after steep declines during covid. The industry still has a ways to go to recover from covid. […]
Company: Oaktree Outdoor Advertising Headquarters: 1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 717-368-8074 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 76 digital and 15 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of […]
On Sunday, after the shooting incident in Pennsylvania, Mike Hershey, OAAA EVP, Government Affairs sent a note out mentioning an announcement to pause political advertising, referencing the following article in The Hill. Since Sunday was a very hectic day and moment in history, Insider touched based with Mike to see […]
Adams Outdoor Wisconsin Real Estate Manager Devin Renner has a great story about how creative thinking removed a regulatory logjam and created a win-win situation for Adams Outdoor and Middleton, Wisconsin. We’ll let Devin tell the story… The problem In 2021 Adams Outdoor went through the approval process for […]
Chicago, IL – July 16, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract […]
Company: Omaha Bus Bench Market: Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email: digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska. The company is more than 30 years old. Jim Paulison is the owner. Paulison also owns […]
Creative Resources Group helps media companies to create sustained revenue growth. Sally Beamer is Managing Partner and Gerry Tabío is Founder and CEO. This is the first in a three part series in which Tabio shares some tips on sustainable sales growth. Gerry, tell us about your background and what […]
Elephant, the IPG Creative Company has unveiled a new OOH campaign, “Grand Central Station Domination”, in the heart of New York City to draw the attention of commuters towards the new frontier of investing. Created in partnership with Grayscale Investments, the OOH campaign transforms a typically crowded and cramped commute […]
