Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 10 employees. Evan Hartman is […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
The Success Triangle is a proven formula for OOH sales success – and a proven formula for every other kind of success. OOH sales leaders, and all leaders, can benefit from learning about this model and implementing it with their teams. So, what is it? Those three corners on the […]
The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. Million miles travelled for the first […]
YESCO built and updated Vegas Vic, but Billboard Insider discovered this week that Vegas Vic’s family also includes his cousin Wendover Will. Happy Friday and enjoy. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
Company: Hart Advertising, Inc. Headquarters: 69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email: cindy@hartbillboards.com Hart Advertising operates a billboard plant in nine counties in northern Ohio. The company was started by William T Hart in 1943. Hart’s children – Gay Sanders and W Taylor Hart – […]
It is impossible to maximize success without focus. Expecting sales managers to also carry an account list dilutes their focus. You can’t be a good sales manager AND a competent salesperson at the same time. A sales department of four or more sales reps requires a full-time, dedicated sales manager […]
Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. Jack served as Chairman for the OAAA Legislative Committee. […]
By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Upgrade your billboard photo game and capture attention like never before with SignBird’s latest FREE Guide: 10 Tips To Improve Your Billboard Photos in 2024. A serious upgrade for out-of-home marketers, billboard owners, ad agencies, photographers, and anyone seeking to […]
