Intersection operates nearly 800,000 digital and static faces nationwide. Billboard Insider interviewed Intersection’s CMO Esther Raphael. Today she talks about how Intersection uses content to complement advertising in New York City. How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]
Company: Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR 72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden. The firm originally painted signs. Over time it entered the neon sign and billboard business. The firm is owned and operated by the Burton family. Jasper […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
OAAA EVP Government Affairs Mike Hershey on the rise of out of home legal advertising Legal services is the fastest growing out of home ad category with growth – year over year – of 49%. Big Screen Video Group Commercial Director Saul Heffernan on the flight to high resolution, low […]
Have you ever taken a moment to decode what truly motivates each member of your OOH team no matter their role? Is it financial gain, the allure of status, or the thrill of achieving awards and goals? Motivation is a complex force, but it can be categorized into three overarching […]
Guideline’s Standard Media Index, which measures actual agency invoicing data showed large declines in August OOH ad spend. Here’s the press release. With a summer reduction in OOH activity, OOH share of ad spend revenue saw an 18% decline in August YoY. Traditional media as a whole saw double-digit declines as […]
Company: CRH Outdoor Address: Gainsville, Georgia Email: sales@crhoutdoor.com Phone: 770-540-4740 Markets: Georgia CRH outdoor operates a billboard plant with 12 faces including 2 digital billboards faces in Georgia. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]
U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub. Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
