Other News

Outdoor Advertising Association of West Virginia Has Restarted

WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia.  Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details.  Kerry Yoakum, OAAA SVP Government […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne.  the plant includes three digital units.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]

Chris Bassler Says Digital Billboard Insurance is Getting More Expensive

Billboard Insider has heard that digital billboard insurance is getting more expensive, especially in coastal states in the Southeast US.    We talked with Chris Bassler of Bassler  & Co. Why is it so expensive to write digital billboard replacement insurance in Florida? Yes, this has become a major issue.  […]

SignValue’s OUTFRONT Media at a Glance – June 2023

SignValue has prepared the following analysis of OUTFRONT Media’s 2nd Quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Vistar Media Launches Certification Program For Programmatic Digital Out-of-Home Advertising

New York, NY | August 16, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to […]

Formetco Offers Comprehensive Climber Packages

In the realm of outdoor advertising, billboard climbers occupy a unique and vital role, their work combining elements of skill, bravery, and a sense of artistry. However, nestled within these high-flying spectacles lies an element of risk, making safety paramount. Safety for billboard climbers, is not just a peripheral concern, […]

Company of the Day – Burelz Billboards & River Advertising

Company:  Burelz Billboards & River Advertising Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as stagnant, tri-vision, and digital. David […]

Kevin Gephart on the Best Tool for Preparing Out of Home Sales People

On last week’s Billboard Insider podcast out of home sales expert Kevin Gephart talked about a must for sales meetings, how to coach sales reps effectively and whether the company off-site is worth it. Make reps present at sales meetings One of the best tools I’ve ever seen in preparing […]

OUTFRONT’s Matt Siegel on Transit Challenges and Fewer Acquisitions

OUTFRONT CFO Matt Siegel spoke at Oppenheimer’s 26th annual tech, internet and communications conference last week.  Some of the highlights. OUTFRONT’s business We have a major presence in large cities focusing heavily on New York Los Angeles and growing Miami. In transit we have operations and trains commuter rail buses […]

SignValue’s Clear Channel Outdoor at at Glance – June 2023

SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd Quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]