NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced […]
Other News
All You Need to Know About Vinyl – Part 3
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last week’s IBO show. The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics. Yesterday the panel discussed technology, sustainability and what to […]
Company of the Day: Dakota Outdoor
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana, Wyoming Address: 100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming and Nevada. The company uses Daktronics digital billboards. Mike Bushendorf is the company’s National Sales Manager. […]
Half of Billboard Insider Readers Pass Credit Card Charges on to Advertisers
Yesterday Billboard Insider asked readers if they pass credit card fees on to out of home advertisers who pay with a credit card. 52% of Billboard Insider readers say that they do. 41% of Billboard Insider readers don’t. 7% of Billboard Insider readers don’t take credit cards in payment of […]
All You Need to Know About Vinyl – Part 2
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last week’s IBO show. The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics. Yesterday the panelists discussed vinyl turnaround and vinyl life. Today […]
Esther Raphael on Personalizing Out of Home Content and Ads
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
Hivestack Adds UpMedia Elevator Screens
BANGKOK, THAILAND, MONTREAL, CANADA (October 9, 2023) – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specializing in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH screens […]
Company of the Day – Crossroads Digital Outdoor
Company: Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market: Michigan Phone: (517) 749-2425 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard […]
Do You Pass on Credit Card Fees to Clients?
Most out of home companies take payment by credit card. It’s convenient for clients and provides the out of home company immediate access to cash. But credit cards are expensive. Fees average 1.5-3.5% of the transaction amount. At last week’s IBO show West Virginia Outdoor CEO Bill Lodzinski mentioned that […]
All You Need to Know About Vinyl – Part 1
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last weeks IBO show. The panelists included Robert Arnold of Associated Posters, Alex Job OAI Visual Branding and Cody Golliher of Circle Graphics. Here are some excerpts from the discussion. What is your turnaround […]