London UK, 23rd August 2023 – Mindshare, Kinetic, and DOOH.com have unveiled the world’s first live-action 3D Digital Out of Home campaign, in partnership with M&S Food. The pioneering campaign, titled ‘Chilled Cows, Chilled Milk’ marks a significant leap forward in merging cutting-edge technology with creative storytelling, all while highlighting […]
By Sophia Garcia Is all your inventory static? You’re going to want more digital-out-of-home inventory and here’s 4 reasons why: 1. Dynamic Content Displays AI is here. Technology is moving fast. The future of advertising is shifting more towards digital displays with personalized messaging. Buy-in from big brands is important […]
Company: Carolina Outdoor Advertising Headquarters: 2517 W. Palmetto St., Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina. Both structures are 10’x21′. To receive a free morning newsletter with each day’s Billboard insider articles […]
A Billboard Insider reader asks: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. Out of […]
Formetco, a leading provider of innovative billboard advertising solutions, is pleased to announce that Park Outdoor, a renowned pioneer in the outdoor advertising industry, has chosen Formetco as their digital billboard provider for a new project located in Norwich, NY. Formetco and Park Outdoor bring together their collective Out-of-Home Advertising […]
BROOKINGS, S.D. – Aug. 22, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces that Don Nolan has joined the Daktronics out of home sales team. Nolan joined Daktronics in July 2023 to serve customers in the out of home (OOH) industry in the Great Lakes and Mid-Atlantic region. He […]
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 billboard displays throughout Central […]
Lady Bird Johnson, with the “Highway Beautification Act” (as it was dubiously called) in 1965, convinced America that billboards were bad/ugly. Some may have been, but the huge majority were not. Follow the money: Lady Bird Johnson and her family owned a group of radio stations in Texas at the […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd Quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter […]
