In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]
Other News
How to Scale an Out of Home Company
At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]
Safeguard Your Billboard Investment: 7 Implications
By Marnie Cody, Hamlin | Cody Law Group When it comes to leasing land for a billboard, it’s crucial to understand that the fate of your billboard may be tied to the lease terms. Specifically, if you allow a lease to expire without removing your billboard, it could potentially become […]
A Unique Billboard? Patti Reeves Found One and had a Question
This week’s unique billboard came by way of Patti Reeves, CEO at Reeves Shaw Media. Patti was traveling in Arizona where she spotted a unique billboard, had a question and reached out for an answer on LinkedIn. Here is her post. Insider saw Patti’s post and had a hunch who’s […]
Company of the Day: Daisy Outdoor
Company: Daisy Outdoor Advertising Markets: South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email: contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 183 static faces and 1 digital face in upstate South Carolina. The company is an IBO Market Club affiliate. Billboard Insider talked […]
Advice to Someone Who Wants to Put Up a Digital Billboard
At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]
Ian Dallimore and Rick Robinson on Why OOH is Stuck at a 5% Market Share
Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
Pearl Media Adds Another Las Vegas Spectacular
October 11, 2023 (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as […]
Company of the Day – DC Marketing
Company: DC Marketing, LLC. Markets: Oneonta/Cooperstown, New York Address: 16 Kearney St. Oneonta, New York, 13820 Email: Len.dcmarketing@gmail.com Phone: 607-244-9183 DC Marketing is a family owned business which operates 19 faces in the City of Oneonta, New York. Len & Dellene Carson are the owners are the owners. Here are […]
Clear Channel Outdoor Reluctant to Sell US Assets
Clear Channel Outdoor Holdings CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at last week’s Deutsche Bank Leveraged Finance conference. Some of their comments. A sale of France and Spain is in the works but there are hurdles We have started to get some traction in […]