We are off today. Enjoy the holiday. Image courtesy of Greg Callaham Paid Advertisement
Other News
Billboard Insider’s Top 5 Stories of 2023
Here are Billboard Insider’s 5 most viewed stories during 2023. The most viewed Billboard Insider story during 2023 was our analysis of the purchase of a large block of Clear Channel Outdoor stock by an investor group which includes Artie Moreno and Verde Outdoor… Look Who Bought Clear Channel Outdoor […]
Top 5 Tips for Successful Billboard Design In 2024
By Wes Frick, Wes Frick Design Agency #1. Shareability, Emotional Reaction, & Shock Value People aren’t interested in reading advertisements. They want to be entertained, and you have to force drivers to look. Iconic billboards have the necessary shock value to get shared, talked about, and referenced. Those actions are critical […]
Company of the Day: Greater Vision Outdoor
Company: Greater Vision Outdoor Markets: Kentucky Address: 4070 Mudlick-Flippin Road, Thompkinsville, Kentucky, 42167 Phone: 270-427-8951 Greater Vision Outdoor operates a billboard plant in south central Kentucky in the following communities: Glasgow Thompkinsville Hodgenville Barren County The company was started by Josh and Ashlee Strong in 2008. […]
Link Media Shows Slow but Sure Improvement
We are completing our review of the US public out of home companies by reviewing Link Media Outdoor which is a wholly owned subsidiary of Boston Omaha. Boston Omaha stock finished yesterday at $16.08. This is above the $13 price at which it went public in 2017 buy a long […]
What Out of Home Execs Think…
Here’s a summary of what out of home execs think based on the polls Billboard Insider took this year. Paying Sales Reps Out of home sales reps should be paid a salary plus a 5-10% sales commission. See How Do You Pay Sales Reps. Minimum Return on Investment A majority […]
Company of the Day – Grate Outdoor
Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9700 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates all static signs located mostly along state highways. Their structures are primarily […]
Year End AI Roundup – Cattle Are Easier!
Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]
Ian Dallimore’s 2024 Predictions
In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]
OOH’s Impact Through Giving Back
OOH’s Impact Through Giving Back The OOH advertising industry has a proud tradition of public service, donating more than $500 million in space and production every year. From promoting Earth Day efforts to supporting earthquake survivors, OAAA members have been instrumental in amplifying important causes over the past year. As […]
