Two questions from Billboard Insider readers on our article suggesting that out of home projects should have a 15-25% hurdle rate. When you say an acceptable “hurdle rate” for OOH projects is 15% to 25%, does this mean that you should be able to have the project paid for in 6.5 […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]
Company: Digital Outdoor Advertising Markets: Nationwide Address: 788 Shrewsbury Avenue, Tinton Falls, NJ 07724 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a women-owned business that represents a network of 220+ independent billboard operators across the country. Our network boasts over 25,000+ independently owned billboards comprising of 4,500 digital billboards, 16,000 […]
Clear Channel Outdoor has signed an agreement to sell its French out of home assets to Equinox Industries. Clear Channel Outdoor’s french business has 800 employees and annual revenues of $258 million equivalent in US dollars. The sale price is $76 million equivalent in US dollars including the $32 million […]
Absen, the world’s leading LED display products and service supplier, today announced it has retained OOH Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy. The group, led by its Chairman Hansen Ding […]
My Jersey Central reports that American Outdoor Advertising has filed suit against the Edison Zoning Board of Adjustment for denying a proposal to build a 100-foot digital billboard facing drivers on the New Jersey Turnpike. American Outdoor presented plans over four Zoning Board meetings from September 2022 to February 2023 […]
Company: Del Outdoor Headquarters: 1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email: bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona. Brandy Wright is the CEO. Del Outdoor is a subsidiary of Western […]
A hurdle rate is the minimum acceptable return on new capital expenditures. It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project. Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]
TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world October 17, 2023 10:24 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, announced a new advertising sales partnership with […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
