Other News

RIP Jimmy Tidwell

Jimmy Tidwell died on July 9, 2024.   Tidwell spent 30 years at Donrey Outdoor, through Donrey’s sale to Clear Channel subsidiary Eller Media in 2000. From there he became a consultant for Clear Channel Outdoor and eventually a partner at Oklahoma City Outdoor in 2003.  He was inducted into […]

Rothfelder on the Demise of the Chevron Doctrine in Billboard Regulation

My friend and OAAA Association Counsel Allen Smith wrote an excellent article in the July 10th edition of Billboard Insider on the Supreme Court’s June 28, 2024 decision in Loper Bright Enterprises vs Raimondo. As Allen explained, The High Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous […]

Ballyhoo Media Ad Program Keeps Fire Island Ferry and Water Taxi Costs Down

[Fire Island, NY] – July 10, 2024 – At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up […]

Company of the Day: OK Outdoor

Company:  OK Outdoor Markets: Oklahoma, Arkansas Address: 22599 Blu Bird Lane, Poteau, OK  74953 Email: josh@okoutdoor.us Phone: 918-401-0631 OK Outdoor operates a billboard plant with 78 static faces in eastern Oklahoma and Western Missouri. It is owned and operated by Josh & Kristin Snyder who bought their original Leflore County […]

Tom Reilly on the Traits of Great OOH Sales Reps

Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales.   We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]

Eric Kubischta on why billboard dynamic feeds are underused.

Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]

Early Bird Pricing is Available for the Fall IBO Conference

Join the Exclusive Fall IBO Conference with Ease The Fall IBO Conference stands out as an event exclusively for IBO members, however, it is easy to join. Becoming a member is straightforward and opens doors to numerous opportunities and industry connections. To join the IBO and secure your spot at […]

Commpany of the Day – Nomadic Outdoor Media

Company: Nomadic Outdoor Media Headquarters: 7300 Wood Duck Ct., Denver, NC 28037 Markets: North & South Carolina, Tennessee & Georgia Phone: 704-980-8499 Email: info@nomadicoutdoormedia.com Steve Miller is the Founder and CEO of Nomadic Outdoor Media.  This is their initial feature on Billboard Insider so we reached out to Steve to […]

Hot OOH Advertiser Categories for the 4th Quarter

Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time.  Right now advertisers are tweaking their ad plans, evaluating if they’ll meet their 2024 […]

US Supreme Court Decision Potentially Impacts OOH Industry Regulations

Insiders Note: We had a reader ask us if there was a ruling from the recent slate of cases before the Supreme Court that might impact the industry.  We reached out to the OAAA and J. Allen Smith, OAAA Association Counsel and he provides this perspective. The United States Supreme […]