A Billboard Insider reader asks: I own an out of home advertising plant in an area which experiences tropical storms and hurricanes. I was wondering how other OOH companies handle damaged vinyls due to storms. Is it common practice for OOH companies to put clauses in their contracts stating that […]
Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Civic Media Group Markets: Nationwide Civic Media Group develops high profile digital billboard projects across the United States. The company’s owners have over 50 years of experience in the out of home advertising business. The company has helped develop digital billboard/monument signs for Austin Peay State University, Georgia State […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
“The main thing is to the keep the main thing the main thing” Stephen Covey We’ve been working extensively with OOH owners and senior executives for many years now. The majority will have increased their occupancy rates by 10, 15 percentage points, increased revenues on existing inventory 10, 20, 30% […]
Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jarret Brown. This week, we hear from Grey Vick of Grey Outdoor. Hey, I figured I’d send this over to you guys. An odd sign we own that is actually […]
The Rolling Stones are releasing their 24th album, the rock ‘n’ roll band’s first in 18 years. “Angry” is their first song released on video and whether they meant it or not is a fabulous tribute to the billboard industry. The video was shot throughout the streets of Los Angeles. […]
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992. Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]
Today, Out of Home Sales Expert, Kevin Gephart talks about how to pay and manage sales reps. Kevin how do you adjust a compensation plan for someone’s current book of business versus additional business? Because I have spent about one fifth of my career in management, and many more years […]
