An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Dupont Advertising Headquarters: 9381 Coldwater Rd, Fort Wayne, IN 46825 Market: Fort Wayne, IN Email: dan@dupontad.com Phone: 260-888-2216 Dupont Advertising owns and operates two billboard structures in Fort Wayne, Indiana. Both structures are two sided. Three sides are tri-visions, the fourth is a static face. To receive a free […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]
This week’s unique billboard came by way of Andy Goodman, President of AGE Advertising. The back story on getting this updated structure in place is fascinating, but we will save that for a later post. Today, we introduce you to The Nut Tree Structure located in Vacaville, CA. The […]
Billboard Insider received this news from a proud Grandpa! Congratulations to Chris and Bianca Rothfelder. Meet Dawson Meredith Rothfelder, 7 pounds, 4 ounces, and 20 inches of pure joy! Mother, Father, and Grandpa all doing well! To receive a free morning newsletter with each day’s Billboard insider articles […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, how did you enter […]
Billboard Insider asked SignValue’s Paul Wright to talk about OUTFRONT’s Canadian sale and new equity investors. Wright also talked about the return of airport traffic which is good news for OUTFRONT, JCDecaux and Clear Channel Outdoor. What’s your take on the OUTFRONT Canada sale? We like OUTFRONT’s sale of their […]
Billboard Insider readers split 50/50 on whether to accept or reject a billboard ad which said “Oh, don’t be naive. Hamas would chop your head off too.” Here are the poll results. One Billboard Insider reader says the ad tells the truth: It would be different if this was fake […]
