Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]
Other News
Anna Bager: We need to go to market with a simple crisp message
On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]
StreetMetrics Partners with Gateway Outdoor to Bolster Transit Ad Measurement
StreetMetrics, the leader in Transit OOH media measurement, has announced its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns. “Local advertising dollars are being allocated to online and digital mediums due […]
JCDecaux Launches the First Global Airport Programmatic DOOH Offer
PARIS, FEBRUARY 13, 2024 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer, a first-of-its-kind solution that empowers brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly across JCDecaux’s programmatic-enabled airports through the […]
Company of the Day: Jared Outdoor Advertising
Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri. Curtis Jared is the company’s owner. To receive a free morning newsletter with each day’s Billboard […]
Andy Goodman on Billboard Leasing Trends
Billboard Insider talked with out of home leasing and development expert Andy Goodman about trends in billboard development and leasing. You’ve been busy developing signs Yes we’ve completed a few digital signs for clients. The most recent one was in the city of Yucaipa on the 10 Freeway for Leonard and […]
Baltimore Digitals Going Up in the North Harbor Area
It has been almost two years since we wrote about the approval by the Baltimore Planning Commission for a set number of digital signs in the North Harbor area. Southbmore.com is reporting that seven digital have now been installed. Here is the announcement from the Downtown Partnership of Baltimore. In […]
Anić Outdoor Chooses DoohClick
Stockholm, Sweden: Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large […]
Company of the Day – InSite Street Media
Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: New York Metro Washington, DC Tampa/St. Pete Miami Metro Los Angeles Atlanta Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media is a leading operator of Street-Level Media including Transit Shelters, Transit Benches and Bus […]
OOH Companies can Win 2 Ways this Political Season
A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]