Last week out of home industry exec Jonathan Graviss talked about two out of home sales wins. Today he talks about managing out of home real estate and what makes a good digital billboard location. What have you learned about managing out of home real estate? In my journey managing […]
Other News
Wildstone Grows Irish Digital Assets in Partnership with Micromedia
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has taken a significant step in the Irish market with the digitisation of two keys sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first […]
Company of the Day – Irish Sign Company
Company: Irish Sign Company Market: Fargo, North Dakota Headquarters: 2302 University Drive S., Fargo ND 58103 Phone: 701-566-2947 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. To receive a free […]
Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
Billboard Insider compiled a list of the 20 biggest North American bulletin/poster companies. Some comments. This list includes only billboards and posters, not place-based or transit. The list is based on display faces not flips so a digital billboard is 1 face and a static billboard is one face. We […]
Vehicle Miles Continue to Rise
People continue to drive more which bodes well for roadside bulletins and posters. Here are the highlights from the FHWA December 2023 Traffic Volume Trends. Vehicle miles travelled increased by 2.2% in December 2023 versus December 2022. During December 2023 traffic rose in all areas of the country except the […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: JGI Outdoor
Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 1,000 billboard faces […]
Billboard Insider Classifieds February 17, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
OOH Sales: Why You are Not Getting a Response to Your Prospecting Emails
Many of you know that we often get asked, “When you are training OOH salespeople, if you boiled it down in the simplest of terms, what are you teaching them?” That’s easy…we are teaching to not look, act or sound like every other salesperson. If you want to be treated […]
Chris Grosso wants to grow Intersection’s municipal media business
Company: Intersection Markets: Nationwide US Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple 15 urban markets in the US. The company has deployed smart kiosks around New York City and in Newark. The […]