Melody Roberts is an award winning Creative Director who has been designing outdoor billboard advertising since 1999. In October 2015, Melody launched Out of Home Creative (outofhomecreative.com), an outdoor advertising design firm which designs traditional billboards and digital campaigns, transit shelters and any new non-traditional media as well as provides […]
The San Diego Union-Tribune reports opposition to several proposed digital billboards in Oceanside, California. Local residents have circulated a petition asking the City Council to turn down the signs. The current sign ordinance allows as many as four digital boards on city-owned property. The council is interested in the revenue […]
The Cullman Times reports that Cullman city council is considering new off premise sign rules. Cullman passed a 6 month moratorium in on new off-premises signs in January 2016 to give the city council time to decide how to amend the sign code. The existing sign code requires off-premise signs […]
Medialife has a post about a billboard ad campaign in London which syncs with car music. MediaCom put together a campaign for the new Justin Bieber album. When a Justin Bieber song is played on a Capital FM radio station in London, a Justin Bieber ad will run on digital […]
Wrapify, which has been called “Uber for advertisers,” turns cars into billboards. Drivers let Wrapify wrap their car, then engage the Wrapify app every time they get in the vehicle. The technology tracks where drivers go, and pays them a fee based on how many miles and where they travel. […]
We are repopulating our archives by republishing important posts. This interview was originally published November 16, 2015. Not many vinyl printers know what it’s like on a billboard scaffold. Trent Lindmark is the exception. He entered the outdoor business in 1993 working for his grandfather in Amarillo, Texas. Trent grew […]
Company: Wolverine Sign Works Markets: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, North Dakota, South Dakota. Headquarters: 923 Bradley Street, Owosso, MI 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign works was founded in 1916 by a couple traveling salesmen who were staying at a hotel in Sandusky, Michigan. They decided […]
Britt McConnel’s post earlier this week on digital billboard electric use was terrific. Many people have the perception that digital signs are energy hogs. Insider read this quote yesterday in an anti-billboard editorial in The Daily Gazette: “Even though digital billboards are made of energy-efficient LED lights, they are so […]
Treehugger.com has posted an article titled “Digital billboards are an urban blight and probably dangerous too”. And what’s the evidence? A comic strip. A Virginia Tech study of distracted drivers which studied texting, using a phone, reading, writing, using a touch screen menu and looking at an auto instrument […]
A proposal to to revise a Villa Rica, Georgia sign ordinance was vetoed by the Mayor. The Times Georgian reports that a proposal to increase the height of billboards to 75 feet to match the ordinance in nearby Marietta was presented to allow for better visibility to cars along Interstate 20.
