Other News

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Fairmount Outdoor Advertising

Company: Fairmount Outdoor Advertising Markets: Texas Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 214-533-1718 Fairmont Outdoor operates a billboard plant with 16 faces including 15 static faces and 1 digital billboard faces in Texas.  The structures are in the following communities: Dallas Fort Worth Rainbow Decatur Denison […]

Billboard Insider Classifieds November 11, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Is Your Child A Better Salesperson Than You?

If you have children, especially pre-teens and younger ones, you’re in for a master class in salesmanship. Almost every day, they’re attempting to “sell” you on something – whether it’s a request for a special treat, a new toy, or a change in their chores. Surprisingly, there’s a lot we […]

Out of Home Media Rises Above Distrust of Political Ads

These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]

USO and Clear Channel Outdoor Launch New Digital OOH Campaign

Digital billboards nationwide invite Americans to support all service members and their families. ARLINGTON, Va., Nov. 9, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for the people […]

Company of the Day: Elite Media

Company: Elite Media Markets: Nevada Address:  145 Brightmoor Ct, Henderson, Nevada  89074 Email: sales@elitemediainc.com Phone: 702-492-0654 Elite Media provides large scale building wraps in Las Vegas.  Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail.   Chad McCullough is the company’s President.  Kate McCullough […]

Clear Channel Outdoor Consolidated Revenue Up 2.7% in 3Q 23

Clear Channel Outdoor third quarter 2023 results can be summarized as US billboards down, everything else up.  Here are the results of the Clear Channel Outdoor 3Q 23 earnings release, Clear Channel Outdoor 3Q 23 investor presentation and conference call. Consolidated third quarter revenue grew 2.7% to $517 million.  US […]

Heidi Walcott, RIP

Billboard Insider learned that Heidi Walcott, loving wife and business partner to Eagle Outdoor’s Dan Walcott died on September 3, 2023.  We will miss seeing her lovely smile at IBO conferences.  Dan, we are thinking of you and Darren. Heidi Walcott 1965-2023 Heidi Walcott started her OOH journey by meeting […]

SOOFA Hires Branded Cities Toby Sturek as CEO

Solar-powered outdoor advertising platform takes a strategic step forward as it welcomes a new CEO with 20 years of industry experience CAMBRIDGE, Mass., Nov. 8, 2023 /PRNewswire/ — Soofa, the pioneer of innovative solar-powered street-level digital media displays used for outdoor advertising and smart city communication, has announced Toby Sturek as its new Chief Executive […]