In a followup to our January 3rd post on a Round Rock, Texas group of local businesses who turned in 4,203 signatures to the City of Round Rock, surpassing the required amount needed to get its item on a ballot this coming May. They petitioned that the City leadership asking […]
Other News
Pattison Outdoor Adds Large Format Digital at the Iconic BC Place
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four […]
Company of the Day – HighRoad Advertising
Company: HighRoad Advertising Headquarters: 34526 US Hwy 2 W. Grand Rapids, MN 55744 Market: Grand Rapids Phone: 218-256-2189 Founded in 2016, HighRoad Advertising is a family owned business based in Grand Rapids, MN. The Company owns and operates three digital billboards on Hwys 2 and 169. The Company is owned […]
Stark Capital Celebrates 20th Year
Stark Capital Solutions, an industry-leading capital provider and M&A advisory firm, is proud to announce the celebration of its 20th year in business! Founded by Chris Stark in 2003, Stark Capital has focused predominately on working inside the Billboard Industry with all sizes of independent operators. To highlight some of […]
Huntington Outdoor Makes Acquisitions in Three States
OHIO, January 19th, 2024 – Huntington Billboards, a leading Ohio-based billboard company, proudly announces the successful completion of four strategic acquisitions within the past 30 days, further solidifying its position in the outdoor advertising industry. The acquisitions, spanning across Ohio, Arkansas, and Louisiana, mark a significant milestone in Huntington Billboards’ […]
Tiger Party CEO to Present at ISE 2024 in Barcelona
Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square. However, the Ball Drop countdown is only a small part of what the company does. If you visited Times Square in recent years, you probably saw […]
Company of the Day: Idon Media
Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising. The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide. the company uses state of the art Media Resources Vision-IQ billboards. In January 2022 Billboard Insider interviewed Christine Lanziano […]
Billboard Insider Classifieds January 20, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Mike Hershey on Political Advertising Best Practices
Your out of home company has probably been getting requests for political ads. Billboard Insider asked OAAA EVP-Government Affairs Mike Hershey to talk about political advertising do’s and don’t. How is 2024 shaping up for out of home political ads? Every election cycle is setting new records for political advertising, […]
OOH Sales: If You Are Telling, You Are Not Selling
Over the years I have posed a pivotal question literally thousands of times to OOH professionals: Is selling merely about telling? Unfortunately more than you might guess responded that they believed that it was. Often, when people find themselves in a selling situation, they believe they should educate the prospect […]